Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
AdForum’s Jamel Nelson Interviews Adam Carolla at NYC Advertising Week about Podcasts, Power Tools, and Advertising
To kick off NYC Advertising Week, AdForum’s Jamel Nelson caught up with comedian, and renowned power tools aficionado, Adam Carolla on the bustling sidewalks of Times Square in New York City. The two – with some help from a nearby construction worker – discussed the increasing trend of advertising executives handing creative power over to talent, what exactly a square driver sounds like, and the evolving influence and role of advertising in the world of podcasts. Check out the interview, and if you see Jamel and AdForum at Advertising Week, come say hello to us!
Advertising Industry Gears Up for Day Two NYC Advertising Week
It’s day two of Advertising Week! Chingy will be there. So will Google. And AdForum! Do you know which panels and discussions you’re going to attend? If not, check out the schedule for the week-long event, and learn what’s happening in everything from cause marketing to the latest trends in storytelling. We’ll be there, too, of course. So if you see any of our intrepid reporters please say hello. We’ll be interviewing speakers, attendees and everyone in between for their thoughts, insights and impressions about the event and the latest developments in advertising.
iRoadTrip: Apple Gears Up for Foray into the Auto Business
"With around $200 billion stored up, Apple certainly has enough cash to spend on a new venture. Its legions of fans are always eager to see it launch a new offering that makes a splash. Its most recent product, the Apple Watch, has not been the massive hit some analysts expected, and Apple’s launch event earlier this month was rather dull, showcasing mainly tweaks to existing products. Launching a car would be far more daring and, in theory, highly lucrative. Global car sales were worth around $2 trillion last year." For more information visit The Economist.
MEC Targets New Talent at Advertising Week in New York City
“MEC, which is also the sponsor of the ‘talent track’ in the official Advertising Week agenda, used Monday to interview and hire people to entry-level jobs at the agency via a speed-dating-style “Live Hire” event. In a tent in Times Square, agency execs including North America CEO Marla Kaplowitz and global CEO Charles Courtier, were interviewing candidates at high-tops for a couple of hours — then, for the lucky few — sending acceptances by the afternoon.” Full story at Digiday.
Job of the Day: Media Planner at Razorfish in New York City
The Media Planner is responsible for developing and executing media plans related to multiple online acquisition channels (display, mobile, video, social), supporting the analysis of client and publisher data from a number of different systems (ex: DoubleClick/Atlas). For more details visit Razorfish.
Meet The Man Behind the Star Wars Toys Empire and Its Advertising Power
“With Star Wars toys being such big business—and so important to Hasbro’s bottom line for years to come—you might think that the man responsible for overseeing the most hotly anticipated toy line of all time might be concerned if its merchandise will sell as well as investors hope.” For more, visit Fast Company.
The Art of Targeting Ads to Latina Millennials
“The purchasing power of U.S. Hispanic shoppers is no secret: They're estimated to spend $1.6 trillion this year, according to IBISWorld. What's more promising is the influence of 19.3 million Latina shoppers within the U.S. Hispanic community, especially those aged 18–34. In its recent survey, PopSugar found that Millennial Latinas represent an important demographic for brands for a number of reasons. They are savvy and influential consumers, they are open-minded to advertising, they take their time researching products and they pay close attention to branded content.” Read more at Adweek.
Agency of the Week
Van Winkle + Associates is a creatively focused advertising & marketing agency with full-service capabilities headquartered in Atlanta, GA. Here at VWA we embrace what we call, the underdog mentality. By being innovative, nimble, resourceful, and just plain scrappier than the next guy, we’re able to consistently create smarter work that works harder for our clients. Our goal is to attract like-minded clients who embrace the challenger mindset by offering an option that combines the world-class creative talent you expect from a big agency with the responsiveness, flexibility and enthusiasm you find at smaller to mid sized firms. Learn more by visiting Van Winkle + Associates' AdForum profile.
Because today is the second day of 2015 NYC Advertising Week, check out this video below of AdForum’s Jamel Nelson interviewing the always hilarious Adam Carolla about advertising, power tools, and podcasts.