Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
AdForum Worldwide Summit: Conductivity vs. Connectivity
“Day 4 of the 2015 AdForum Worldwide Summit was another full-on day with visits to four agencies. What is important to remember here is that each visit is at least 90 minutes and then we immediately set out for the next meeting. Inevitably, this is across the city. So we spend significant amounts of time in the coach which ferries us around all day, spent doing notes from each meeting, catching up on emails (there is wifi in the bus) and talking to the other consultants. Many new businesses have been created in that bus — and partnerships formed. It is a very important part of our AdForum trip.” Read more at MarkLives.
Twitter Launches Pre-Roll Video Ad Marketplace
“Twitter is bolstering its video ad capabilities with a new feature enabling marketers to easily place pre-roll ads in professionally-produced video content across its platform, the company announced Thursday. The new option, which is part of Twitter’s Amplify program, will allow marketers to automatically place six-second ads before videos from a range of publishers without having existing relationships with those publishers. It’s essentially an automated marketplace, or ad network, for pre-roll video on Twitter.” Read more at The Wall Street Journal.
Victoria’s Secret Exposed for Trolling Photoshopped Images
“Is Victoria's Secret now trolling its Facebook fans with intentional Photoshop fails?
Some seem to think so, after the lingerie brand posted a photo of a model who has clearly suffered the digital removal of a butt cheek. Eyebrows were particularly raised in this situation after VS captioned the photo: ‘Truly. Madly. Cheeky.’ Read the full story at Adweek.
Job of the Day: Copywriter at Mullen Lowe in Boston
We are seeking a Copywriter to join our Boston creative team. We are a culture of makers, we make stuff better, smarter, funnier, and more effective. The ideal candidate will be conceptual, collaborative and an all around creative star. We are looking for someone capable of coming up with big ideas and experiences and executing them across all channels. You will provide creativity that inspires greatness in others. Humor, craftsmanship, intellectual curiosity, and ownership are all qualities we desire for the candidates for this role. You should have a great range of writing styles and the work in your portfolio should showcase that. Visit Mullen Lowe for more details.
Gillette Tries to Be Clever on Social Media, Fails
“Dollar Shave Club is known for its ads poking fun at competitors like Schick and Gillette, claiming last month to have become the No. 2 best-selling razor in the U.S. Now, Gillette is fighting back with a rather unorthodox approach: turning negative tweets about the startup into ads. And with Dollar Shave Club still perceived as 'the little guy,' it's not going very well.” More at Adweek.
University of Phoenix Under Fire for Advertising at Military Installments
“For-profit college chains like the University of Phoenix spend a lot of time and money recruiting active-duty military personnel. But the school has come under fire in recent months for allegedly crossing some legal lines in its efforts to attract students from the armed forces. Yesterday, Phoenix’s parent company revealed that the school is currently barred from recruiting on U.S. military installations, and that Department of Defense tuition assistance funds can not be used to pay for classes for new students.” For the full story visit Consumerist.
Agency of the Week
MEC is one of the world's leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM.
MEC is committed to growth. Growth for our people, our clients and our industry.
MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.
To find out more, visit MEC. #dontjustlivethrive
Also, check out AdForum’s exclusive 5 Questions for MEC’s Global Chief Talent Officer, Marie-Claire Barker.