Daily Forum: AdForum’s 2015 NYC Summit, U.K. Watchdogs, All-Day Breakfast Hysteria, Refinery29, Crown Royal Packaging & More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

AdForum Worldwide Summit: The Agency of the Future

“By Day 2, interesting trends began emerging already at the 2015 AdForum Worldwide Summit NYC. It is clear that the agency of the future is the one which can identify the needs and desires of the potential audiences for brands and products, and enable those audiences to have authentic interaction with those brands on platforms which are also authentic to both audience and brand. There were a couple of agencies on Day 2 which are already doing this. More on that later.

The other major observation is that agencies are starting to invest back into their businesses in terms of top people, as well as technology. This indicates a possible return to the confidence levels that we saw before the 2007 market crash. This is also leading to lots of changes at top levels in agencies — with one of the favourite digital natives in recent years, R/GA — losing several of its top people to these newly emerging powerhouses." Read more at MarkLives.com

P&G and Heineken Ads Banned in U.K. Over Allegations of Being “Misleading”

The U.K.’s advertising watchdog has been working overtime addressing issues with ad campaigns by P&G and Heineken that it has deemed “misleading.” Though the term “misleading” may seem about as open to interpretation as any piece of art, the move marks a seminal moment for the advertising industry, which is known for pushing the envelope when it comes to straddling the line between perception and reality. Read the full story at Ad Age.

McDonald’s All-Day Breakfast Provokes Passionate and Cynical Responses from Competitors

“Conquering the breakfast market is essential for fast-food brands—sales last year reached $34.5 billion, per research firm Technomic. So now that McDonald's haslaunched its hotly anticipated all-day breakfast, other brands are fighting back on Twitter. IHOP, Dunkin Donuts, Denny's, Waffle House, Einstein Bros. Bagels, Carl's Jr. and, heck, even 7-Eleven had something to say about McDonald's decision to offer breakfast all day. One reason rivals are feeling competitive: The burger giant accounts for one-third of fast-food breakfast sales. Another, as the brands point out, is that all-day breakfast isn't new for most restaurants. “ Read more at Adweek.

Job of the Day: Designer at RAPP Worldwide in New York City

RAPP is the only agency that specializes in high-precision Core Dialog™: those critical, direct and high-value relationships that link people and brands with high precision across the fast-changing digital landscape. Our solutions are focused on the five crucial elements of today’s social plasma — customer-managed relationships (CMR), curated social engagement, mobile convergence, gamification and digital commerce — bringing high precision and creative magic to well-defined, addressable audiences. As a Designer you are responsible for the conception and execution of high-quality, creative and professional-looking marketing and communications materials. You will work closely and collaboratively with the creative director, art director and writer to develop innovative creative work for the client. You should be confident in your artistic vision, flexible when warranted and comfortable presenting your ideas to colleagues and executives. For more details vistit RAPP

Anheuser-Busch InBev Offer Snubbed by SABMiller

"SABMiller Plc rejected Anheuser-Busch InBev NV’s 65.2-billion pound ($99.7 billion) takeover proposal as too low, putting it in conflict with its biggest shareholder, which urged the brewer to support the overture. As with previous offers from the maker of Budweiser, this one had two tiers: AB InBev would pay 42.15 pounds a share in cash for a majority of the stock. The price is 44 percent above SABMiller’s closing level on Sept. 14, the day before renewed speculation about a deal. AB InBev proposes paying 37.49 pounds a share in cash and stock for the stakes held by SABMiller’s two biggest shareholders, the potential acquirer said." Read more at Bloomberg

Refinery29 Launches Web Series in New Digital Content Effort

“Refinery29—the millennial- and women-focused media brand—has made a big show of video this year. This spring, it announced a $50 million round of funding ($80 million to date) right around the time the company announced it would be aggressively expanding its digital video. In April, Refinery's new executive vice president of programming Amy Emmerich announced 29 new video series at the Digital Content NewFronts media event in New York. One of the series, A Woman's Place, launched this week with an episode about women in the Philippines fighting for transgender rights. A Woman's Place is hosted by the founders of the media company We Are the XX, and features empowering stories about female activists.” Visit Fast Company for the full story. 

Adidas Introduces Customized 3D-Printed Running Shoes

“For the last few years, Adidas has made a point of showing how interested it is in harnessing technology to enhance its sportswear products. Today, the company has ratcheted up its forward-thinking efforts by unveiling a concept service it calls Futurecraft 3D, a 3D printing service that creates bespoke midsoles for your Adidas sneakers. The idea is that a customer would come into an Adidas location, have their feet scanned and then have that data used to construct a perfectly form-fitting midsole, no matter what the style of Adidas sneaker.” Read more at Mashable

Crown Royal Becomes First Spirit to Advertise Nutritional Information on Packaging

“Diageo announced today that it has begun shipping cases of Crown Royal which include macro-nutritional information on the product. This is the first alcohol beverage brand to include a serving facts panel on its packaging. The panel details serving size, number of servings per container, alcohol by volume, number of calories and grams of carbohydrates, protein and fat per serving – and the U.S. Dietary Guidelines definition of a standard drink – 0.6 fluid ounces of alcohol." For more information visit PRNewswire

Agency of the Week

MEC is one of the world's leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. To learn more, visit MEC. #dontjustlivethrive

Also, check out AdForum’s exclusive 5 Questions for MEC’s Global Chief Talent Officer, Marie-Claire Barker

Because today is Wednesday, enjoy this hiarious BONDS ad (below) by Clemenger BBDO.

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