Daily Forum: AdForum’s Worldwide Summit, Cord-Cutting Millennials, Jack Dorsey Twitter CEO, American Apparel, MEC, & More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

AdForum's Worldwide Summit NYC 2015 Begins Today!

The AdForum Worldwide Summit is a program for search consultants and global agencies. It is a unique and highly focused event gathering the leading agency search consultants drawn from markets around the world with agency network CEOs and management teams from all disciplines, including creative, media, digital, PR, direct, and marketing services. It’s an invitation only event that brings top players in the industry together, and offers them the chance to grow their business, network, and experience how they are shaping the future. Visit AdForum for more information. #adforumsummit

Cord-Cutting Millennials Return to Traditional TV Upon Starting Families

“Could millennials end up connecting the cord after all? The decision to go without a traditional cable or satellite service and rely exclusively on Internet streaming video might last only until millennials start families, new Nielsen research on the media habits of the 18-to-34 age group suggests.Millennials, more than a fifth of the total American TV audience of about 292 million adults and children, are considered crucial to the future of television because marketers covet their high earning potential and receptivity to ads. Yet with much of media in flux, their viewing habits continue to confound researchers, although the new numbers offer some clarity.” Full story at The New York Times.

American Apparel, Known for Controversial and Sexualized Ads, Files for Bankruptcy

"American Apparel has filed for Chapter 11 bankruptcy protection almost a year after ousting founder Dov Charney, who is now locked in a contentious a legal fight with the retailer. American Apparel cautioned in August that it didn’t have enough financing to keep operating for the next year and that investors could suffer big losses on their investments." Read more at The Washington Post

Can More Creativity Solve Industry’s Ad Blocking and Ad Fraud Challenges?

“As the advertising industry celebrated Advertising Week in New York last week, speakers across various panels were often asked to opine on the twin issues plaguing the digital advertising space: ad blocking and ad fraud. Often, the answers seemed to boil down to better creativity for the former and more transparency for the latter. But the only realistic answer might be fighting fire with fire in the form of technology and PR efforts.” Read the full story at Ad Age

Job of the Day: Content Coordinator at The Barbarian Group in New York City

The Barbarian Group is looking for a hands-on, tech-driven Content Coordinator to join an established team working on a major global account. Working with internal teams to satisfy client requests, our Content Coordinator plays a vital role in creating and implementing various types of dynamic web pages for one of the largest companies in the world. The successful content administrator will be highly attentive to detail and passionate about maintaining the integrity of web content through design, build, and testing phases. The right candidate is resourceful and knows how to balance creativity and knowledge to solve business and technical needs, and isn’t afraid to roll up their sleeves and develop content to meet a deadline. Visit The Barbarian Group for more details.

J. Walter Thompson Elevates Brent Choi To Chief Creative Officer, New York and Canada

J. Walter Thompson announced today that Brent Choi, Chief Creative and Integration Officer for J. Walter Thompson Canada, has been promoted to Chief Creative Officer for J. Walter Thompson New York and Canada. Choi takes on the expanded role as Adam Kerj, who was named Chief Creative Officer for the agency’s New York office last October, departs the agency for personal reasons. 

Moving Craigslist Missed Connections Ad Wins the Internet, Copywriting, and Wrath of Fact Checkers

“The ‘Missed Connections’ section is an advertising art form unto itself. Daily heartbreak and hilarity collide in a whirlwind of humanity that can make for a good read at the worst of times. But then, every now and again, you come across transcendent perfection—a story you never want to forget. In a short letter that could fit right in with the stories in Tim O'Brien's The Things They Carried, a Vietnam veteran seeks a woman he met and courted for one hour, and has never forgotten. It feels too well written to be true. But if it is, and you're out there somewhere, sweetheart, don't answer him back. Time is cruel that way, and some memories deserve to live on forever unchanged.” Read more at Adweek

Twitter Has a New CEO, Jack Dorsey, 38

“It’s official: Jack Dorsey is coming back to Twitter, the company he co-founded, for good. Dorsey will retake the reins as permanent CEO, Twitter said in a regulatory filing Monday morning, confirming what had been reported in Re/Code last week. In addition to running Twitter, Dorsey will continue to serve as the CEO of Square, a payments company he co-founded in 2009 that is planning to go public. He will also continue to serve as a member of Twitter’s board, but will no longer act as chairman.” Full story at Forbes

Why Advertising Must Reinvent Itself, Or Fade Away Like Print Publishing and Music

(Photo courtesy of Kamyar Adl.)

“Advertising is broken and we in journalism and media must take responsibility for reinventing it — because advertisers and their agencies will not and because our very survival depends upon it. The moral of the story of adblockers’ success is that the public has taken charge of its next industry — advertising. They have finally had it with irritating, irrelevant, invasive, repetitive, ugly, stupid, creepy, slow advertising and its threat to privacy. They now have the tools to fight back. Their allies are Apple, which wants to ruin the ad business for everyone else, and racketeering adblocking companies.” Read the full story at Medium.

Native Ads Prove Surprisingly Susceptible to Ad-Blockers

“As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as having the potential to make the Web more inviting for consumers. But the big catch for publishers is that native ads are not necessarily immune to ad-blocking software.” For more details visit The Wall Street Journal. 

Agency of the Week

MEC is one of the world's leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. #dontjustlivethrive 

Laern more by visiting MEC's AdForum Profile

Also, check out AdForum’s exclusive 5 Questions for MEC’s Global Chief Talent Officer, Marie-Claire Barker

Because today is Monday and you could use a new pair of shoes, check out this #PayWithACupcake ad by Zappos. 

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