Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
AdForum’s Collection of Ads That Will Make You Cry
Yes, it’s Monday. We’re sorry. But because you may feel dead inside, the team at AdForum has created an inspiring collection of ads that will make you cry. It’s just a little reminder that human beings are capable of incredible acts of empathy and kindness when faced with depressing and overwhelming adversity. Soldier on, but break out the tissues. And if you’re the alpha male, macho-type at your office, this is totally NSFW. Visit AdForum now.
Automated Marketing Levels Playing Field as Holiday Shopping Season Approaches
"Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a while, the strategies are also beginning to benefit smaller retailers around the country, underscoring how automated marketing continues to gain traction. For instance, Hunt's Photo & Video, an eight-store camera chain based in Massachusetts, has increased its holidays digital ads budget by 25 percent after getting 723,000 ad impressions for only $3,800 during a one-month test it ran with programmatic provider OwnerIQ. Targeting young moms, the merchant is looking to drive foot traffic into its shops by running promos on sites such as Gymboree, Toys "R" Us and Zulily." Read the full story at Adweek.
Microsoft Opens Store Directly Across from Apple’s Flagship Store in New York City
“Most of the luxury brands on the storefronts of Fifth Avenue in Manhattan, one of the world’s most famous shopping thoroughfares, seem to belong together, like the notes of a song. There are Tiffany & Company, Gucci, Armani, Valentino, Rolex and — cue the sound of a record needle sliding off vinyl — Microsoft? Yes, the company that brought us Windows and Office is opening a store on the street that brought us $5,000 handbags and $20,000 watches. The doors of the striking new flagship Microsoft Store will open to the public on Monday.” Read the full story at The New York Times.
AdForum’s Ad of the Day: Espaço Clara Luz - "Yoga Toy 1" by Bolero (Brazil)
If wars were fought with yoga, planet earth would be as serene as the rest of outer space. Check out the entire campaign by visiting AdForum.
Job of the Day: Senior Copywriter (English) at J. Walter Thompson in Shanghai
We are seeking an eager, ready and willing to learn, passionate, creative Senior Copywriter to join our growing creative department. You will be responsible for creating consumer advertising copy that can be used across all advertising channels including online, film, television and print. The Senior Copywriter works within the parameters of a brief agreed upon with the client, creative director, planning and account teams. They develop creative ideas and concepts, choosing the approximate media and style to meet the client's objectives. For more details visit JWT.
James Bond Franchise Advertises Release of Spectre on Snapchat
“James Bond has emerged on Snapchat for 24 hours only – as part of the photo messaging app’s Discover offering. On Monday (26 October), Sony Pictures Entertainment released an exclusive behind-the-scenes movie to generate buzz for the newly released Spectre among the app’s largely millennial audience in 17 markets including the UK and the US.” Read more at TheDrum.
Agency of the Week
David&Goliath: David&Goliath is committed to helping brands overcome their Goliaths and achieve greatness. We do this by being more observant, innovative, nimble, and brave. Being more observant helps us identify consumer behaviors and motivations in ways that are often overlooked by others. That makes our strategies and our creative ideas more compelling and innovative. In this rapidly changing marketplace, being more nimble means having 360-degree in-house resources that allow us to create, adapt, and move at a pace that other agencies can’t match.
Because today is Monday, check out this Harley-Davidson ad that will make you want to leave your office and never look back.