Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
Welcome to the Final Day of Advertising Week
It’s day four – the final day – of Advertising Week! FitBit will be there. So will Ketchum. And AdForum! Do you know which panels and discussions you’re going to attend? If not, check out today's schedule, and learn what’s happening in everything from cause marketing to the latest trends in storytelling. We’ll be there, too, of course. So if you see any of our intrepid reporters please say hello. We’ll be interviewing speakers, attendees and everyone in between for their thoughts, insights and impressions about the event and the latest developments in advertising.
Will Chick-fil-A’s Southern-Style Friendliness and Values Click with New Yorkers?
“Perhaps the biggest question hanging over Chick-fil-A as it opens in New York is how it will provide the ‘Southern friendly sort of service that is a hallmark of its stores elsewhere. Workers who interact with customers will be expected to try to exchange a pleasantry when a customer approaches, as a meal is handed over and as a customer leaves the store, as well as provide what the company calls ‘second mile service.’” Read more at The New York Times.
Job of the Day: Account Executive, Healthcare, at Ketchum in New York City
Ketchum’s NY Healthcare team is expanding and looking to add an Account Executive to their dynamic team of talented professionals. Ideal candidate is someone with agency healthcare/pharmaceutical experience who knows the FDA landscape. We are committed to the development of our people, and have created a culture where our people are energized to deliver highly creative, media-savvy and results-oriented work for clients. Full details available at Ketchum.
MillerCoors Taps 72andSunny to Spearhead Creative and Digital Work
“MillerCoors has picked72andSunny as the lead creative and digital agency for Coors brands after a nearly two month review. MillerCoors, which moved Miller Lite to TBWA in Los Angeles last year, put Coors brands into review in early August after cutting ties with WPP's Cavalry of Chicago. MDC-owned 72andSunny beat out Interpublic's Deutschand Omnicom's 180 L.A.” Read the full story at Ad Age.
How, Exactly, Are Ad-Blockers Impacting Consumer Digital Habits?
“Ask advertisers for their views on ad blockers and, for a long time, the answer would most likely have been a ‘meh.’ The issue, however, has dominated discussion at Advertising Week, as the rising popularity of the software serves as a reckoning for the industry: Maybe a lot of consumers don't want to be reached with marketing messages.” Read more at Campaign Live.
Ad Age Reveals Comprehensive List of 2015’s Best Brand Storytellers
"We present Creativity and Advertising Age's Production Company A-List, our annual assessment of the skilled companies crafting the industry's most entertaining, impactful and powerful brand stories." More at Ad Age.
Behold the 24 Most Inspirational Corporate Mission Statements
“Whatever they're actually selling, many companies are pretty high-minded when it comes to crafting their official missions statements. Sure, they provide a product or service—but they also, more often than not, want to make the world a better place (allegedly). Insurance company Unum collects 24 inspirational company mission statements in the infographic below, and they offer some interesting takes on the brands' self-perception. Many of them—Warby Parker, Nike, Google, Facebook, Ikea—are right on brand. Others, like Chevron, are a bit more peculiar. And a few—Coca-Cola and McDonald's jump right out—are way more aspirational than the products perhaps deserve.” For more visit Adweek.
WTF? Ad Industry Reacts to “Here Are All the Black People” Event at Advertising Week
“Tip: When you host a panel called “Here are all the black people,” maybe make sure you actually have some. A Tuesday panel at Advertising Week New York went pretty viral — albeit not in the way the panelists might have wanted — when the lack of diversity on stage was called into question. The One Club hosted the “Here Are All the Black People” event Tuesday that is an all-day career fair for multicultural students and recent graduates who might be interested in the ad industry.” Read more at Digiday.
Follow Up: The Internet Brings Out the Worst in Us, Again
"Earlier this week, a picture of the first panel at 'Here Are All the Black People' ignited a social media uproar. The perception of that image: There were no black people on a panel at an event for black people. The reality of that image: A panel of top creatives discussed "Advertising for Good" at a multicultural career fair. The following is what that image does not show: Three African-American speakers preceded that panel, including L. Londell McMillan, publisher of The Source and our keynote speaker; Jimmy Smith, CEO of Amusement Park Entertainment, who announced during his speech that he would fly out at least two attendees to Los Angeles for paid internships; and me, the organizer of the event. " Read more at Adweek.
Agency of the Week
Van Winkle + Associates is a creatively focused advertising & marketing agency with full-service capabilities headquartered in Atlanta, GA. Here at VWA we embrace what we call, the underdog mentality. By being innovative, nimble, resourceful, and just plain scrappier than the next guy, we’re able to consistently create smarter work that works harder for our clients. Our goal is to attract like-minded clients who embrace the challenger mindset by offering an option that combines the world-class creative talent you expect from a big agency with the responsiveness, flexibility and enthusiasm you find at smaller to mid sized firms.