Daily Forum: Advertising Week, Sustainability Perks, Twitter’s ‘Buy Button,’ Kmart Christmas Ads, Van Winkle + Associates & More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

Advertising Industry Embarks on Day Three of NYC Advertising Week

It’s day three of Advertising Week! Sir Martin Sorrell will be there. So will Bloomberg Media. And AdForum! Do you know which panels and discussions you’re going to attend? If not, check out the schedule for the (almost) week-long event, and learn what’s happening in everything from cause marketing to the latest trends in storytelling. We’ll be there, too, of course. So if you see any of our intrepid reporters please say hello. We’ll be interviewing speakers, attendees and everyone in between for their thoughts, insights and impressions about the event and the latest developments in advertising. 

Digiday Offers a Hilarious Breakdown of the Five Stages of Advertising Week

“It’s Wednesday, so congratulations. You’ve made it halfway through Advertising Week, which despite its name, is only four days long. As with any event that spans 26 venues and includes 200 panels and sessions, there is bound to be some emotional upheaval. Here are the five stages most Advertising Week attendees tend to go through.” Read the full piece at Digiday.

Biscuit Filmworks Makes Ad Age’s 2015 Production Company A-List

“Powerful Talent Lineup Delivered Some of Year’s Best Ads.” Ad Age’s 2015 Production Company A-List has published, and Biscuit Filmworks is being recognized for a year of exceptionally compelling and innovative work. Read the full story at Ad Age

Rattling Stick Makes Ad Age’s 2015 Production Company A-List

“Company Continued to Turn Out More Epic Work.” Ad Age’s 2015 Production Company A-List has published, and Rattling Stick is being honored for its continued dedication to producing “epic” work by its uniquely creative and talented people. Read the full story at Ad Age.

Sustainability Partnerships Create a Halo of Advertising Gold for Brands

"For today's brands, sustainability is a lot more than an eco-friendly label. To bill a product as 'sustainable,' its manufacturing must be easier on the environment in tangible ways, such as minimizing the use of energy and water or replacing toxic chemicals with more benign ones. And above all, a product should never pose a risk to the manufacturer or to the end consumer. 89 percent of millennials are concerned about the state of the environment and want products to be eco-friendly and sustainable in the years to come, according to Label Network's 3rd Annual Sustainability and the State of Youth Culture Study 2014. That's why brands that want to be relevant to the biggest generation of consumers will need to align their initiatives with these values." Read more at Adweek

Twitter’s “Buy Button” Poised to Change the Purchasing – and Advertising – Landscape

“The next time you spot a pair of rad sneakers or a handmade iPhone case on Twitter, it may be dangerously easy to have it shipped to your door. That's because more tweets will be affixed with a "Buy" button, thanks to new partnerships Twitter is announcing today. Starting today, any merchant using Shopify, Bigcommerce, or Demandware will be able to add the ‘Buy’ button to tweets. The integrations will make Twitter's native e-commerce feature—which the company started testing just over a year ago—available to millions of merchants.” For more, visit Fast Company

Job of the Day: Director of Brand Strategy at Mekanism in San Francisco

Mekanism’s Brand Strategy Department is made up of creative-minded brand leaders who understand people as much as we understand business. We are part anthropologist, part business thinker, part planner, part new business insights creator and part trend watcher. It is our job to connect the dots between human behavior, creative development and business strategy. For more details visit Mekanism

LOVE CEO Wants to Know “Where Has All of the Industry Creativity Gone?”

“Too many brand marketers are trying to keep their jobs rather than transform their brands. They function within two-year career cycles where 'not screwing up' is the path to promotion rather than risk taking and revolution; earning moves based on time served rather than objectives achieved. This leads to an internal focus rather than an external one, where the pdf you put in front of the board is more important than the conversation you put in front of the consumer.” Read the full story at Marketing Magazine.

Kmart Hopes Irony Will Make Early Holiday Ads Palatable to Jaded Consumers

“For the second year in a row, Kmart is the first major retailer to begin campaigning for the holidays. Yes, Christmas is 86 days away, and it was 81 degrees in New York City yesterday. In its aptly named ‘Ridiculous’ holiday campaign, released at the beginning of September, wreaths and string lights twinkle in the background as Kmart associate ‘Kmart Kelly’ explains that while thinking about the holidays already may be ridiculous (wink), two payment programs — layaways and leasing — will help shoppers budget smartly for the season.” More at Digiday

Agency of the Week

Van Winkle + Associates is a creatively focused advertising & marketing agency with full-service capabilities headquartered in Atlanta, GA. Here at VWA we embrace what we call, the underdog mentality. By being innovative, nimble, resourceful, and just plain scrappier than the next guy, we’re able to consistently create smarter work that works harder for our clients. Our goal is to attract like-minded clients who embrace the challenger mindset by offering an option that combines the world-class creative talent you expect from a big agency with the responsiveness, flexibility and enthusiasm you find at smaller to mid sized firms.

Because today is Wayback Wednesday, check out our featured ad from the year 2012, “Dumb Ways to Die.”

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