Daily Forum: Back to the Future, Cannes Lions, Twitter Polls, Cause Patagonia, Online Shopping, Lego Shortage and More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

Marty McFly and Doc Brown Star in Back to the Future Ad for Toyota’s Mirai


October 21, 2015. Today is the day the future becomes the present in the iconic film Back To the Future. Celebrate by checking out the new Toyota Mirai ad titled "Fueled by the Future" (by Droga5) that examines how our present compares to Hollywood's predictions in 1985. Watch the ad at AdForum

More Back to the Future: USA Today Brings Futuristic Fiction to Present Reality


“Joining brands like Pepsi, Toyota and Nike, USA Today is the latest brand prominently featured in Back to the Future II to make a fictionalized product from the movie a reality. On Thursday, USA Today's real paper will be wrapped in a fake cover—the one depicted in the 1989 film.” Read more at Adweek

Cannes Lions Adds Music and Entertainment Categories to 2016 Festival


The Cannes Lions International Festival of Creativity is broadening its scope of categories in 2016 by adding another two-day festival that will honor the best work in music and entertainment. These new categories represent an organic evolution of the previous branded content and entertainment categories. Read the full story at Ad Age.

Amazon, Online Shopping Create Logistical Nighmares for Apartment Properties


Photo: Ben Margot/AP/Wired

“This year, college students’ use of Amazon Prime reached critical enough mass to create mail center traffic jams. It’s not just young adults, though: apartment-dwellers are having so many packages delivered that current systems for managing resident mail aren’t working, and landlords are looking for other ways to manage the influx from online shopping. One large company with 169 complexes across the country, Camden Property Trust, has a pretty simple solution: its building staff no longer accept packages on behalf of residents." Read the full story at Consumerist

Patagonia Offers Advertising Lessons by Blending Content Strategy & Activism


“Campaigns and Advocacy Director Hans Cole talks about the new doc Jumbo Wild, how the New Localism strategy is evolving, and more. On October 6, Patagonia unveiled its newest documentary Jumbo Wild, created with Sweetgrass Productions to shine a spotlight on the 24-year fight to save British Columbia's iconic Jumbo Valley from resort development. Since then, the full-length film has embarked on a North American tour that will take it from B.C. to Boston and back, and the company also released an eight-minute short version online to spark interest far beyond the Jumbo Valley's borders.” Visit Fast Company for the full story. 

Job of the Day: Copywriter at R/GA in New York City

A copywriter may be the only writer on a project, may be supervising a junior writer, collaborating with other creatives, or may be working side by side with other writers. In any case, the writer is expected to take responsibility for the quality of any copywriting deliverable in which they have a hand, ensuring that it meets R/GA standards for creative excellence and client satisfaction. For more details, visit R/GA

Twitter Launches New Poll Feature Destined to Become Advertising Tool


“Twitter has decided to make one if its experimental features available to all. Over the next few days, users will begin to see the option to add a poll to their tweets, letting them quantify their social media spats like never before. Polls remain live for 24 hours, and all votes will remain secret.” More at Wired

Should We Panic: Lego Shortage Imminent (Or Is This Clever Advertising?)

“A shortage of Lego bricks could see the popular building blocks go absent from Christmas stockings as the Danish toy manufacturer struggles to churn out enough stock to meet rising demand.” Read more at TheDrum

Agency of the Week


Critical Mass: Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for nearly two decades, but we still meet every challenge head on, with the same tenacity as we have since day one.Today we’re 750 people in 10 offices on 3 continents.

We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.

Because today is October 21, 2015 – yes, the day featured in Back to the Future – check out this Toyota Mirai ad (below) by Droga5