Daily Forum: Best Food Ads, REI Shuns Black Friday with #OptOutside, Holiday Inn Ad, Lean Cuisine Changes Perspective, Emoji Fluency and More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

AdForum’s Collection of the Top 5 Foods Ads, October Edition

Check out AdForum’s October 2015 edition of the Top 5 Food Ads. From lovelorn couples who also love gum and grown-ups pretending to be kids to Saddam Hussein selling sandwiches and Spanish Diana Ross, these ads offer an entire menu of emotions.

REI Embraces All That Is Good and Will Be Closed on Black Friday


“REI is the latest brand to declare war on Black Friday, with the outdoor retailer saying it will be closed the day after Thanksgiving this year, and will pay its 12,000 employees as though it were a regular workday, ‘so they can do what they love most—be outside.’ The campaign, called #OptOutside, was developed by a team of specialists drawn from Venables Bell & Partners, Edelman, Spark and REI.” Read the full story at Adweek

AdForum’s Ad of the Day: “Little Dreams” by OgilvyOne Worldwide


In this Holiday Inn ad by OgilvyOne Woldwide (Shanghai, China) we are reminded of the sacrifice parents make to afford their children a comfortable lifestyle, and how free time spent together is more valuable than ever.

Lean Cuisine Changes Advertising Strategy with Focus on Healthy Lifestyles

“Nestlé’s Lean Cuisine isn’t your mother’s go-to diet and weight-loss brand anymore. This summer, it ditched its weight-loss message for one focused on health and lifestyle. Along with new packaging and entrees, the brand launched a social campaign with agency 360i called ‘#WeighThis’ that encouraged women to ‘weigh what matters’ instead of their weight. For the second phase of the campaign, artist Annica Lydenberg is painting hundreds of bathroom scales in Grand Central Station to celebrate women’s accomplishments.” More at Digiday

Job of the Day: Copywriter at Edelman in New York City


We want passion. We want excitement. We want you to wake up, get dressed, and come to the office ready to share your energy and insanity. But also your ideas. (Especially your ideas.) You’ll laugh, debate, and brainstorm with designers, art directors, creative directors, planners, strategists, and maybe even the guy with the fedora – if you’re lucky. (He’s really busy.)

You’ll be a key player in big meetings, as well as small meetings and a few medium-sized ones, too. There will also be time for you to sit at your desk, fire up your brain, and spin copy for social, web builds, pitch decks, video scripts, and more. Or less, if the day is slow. Either way, we encourage you to get out and take a culinary tour of the neighborhood or eat your leftovers on our awesome roof deck. Lunch is, after all, one of the top three most important meals of the day. Visit Edelman for more details. 

Brands and Advertisers Are Scrambling to Learn the World’s New Universal Language: Emojis

Just when you thought learning Chinese, Spanish, or French would be a great way to bolster your career, it turns out the new business language taking over the world doesn’t belong to a country or a culture, but to a younger generation. Emojis are quickly becoming an important language for the digital age, and brands and businesses are desperate to leverage the power of these colorful images. Full story at Ad Age

Agency of the Week


David&Goliath: David&Goliath is committed to helping brands overcome their Goliaths and achieve greatness. We do this by being more observant, innovative, nimble, and brave. Being more observant helps us identify consumer behaviors and motivations in ways that are often overlooked by others. That makes our strategies and our creative ideas more compelling and innovative. In this rapidly changing marketplace, being more nimble means having 360-degree in-house resources that allow us to create, adapt, and move at a pace that other agencies can’t match.

Because today is Tuesday, and Halloween is approaching, check out this hilarious ad depicting what happens when a supermarket gets spooky. 

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