The Digital World Is Changing Everything You Know about the Advertising Universe
“A few weeks ago I was chatting with a senior exec from one of the big, legacy agency networks. He told me the agency has 180 offices around the world, and 60% of those are franchise deals. Then I asked him what his biggest threat is at the moment. He said it's the new generation of agencies that are built for a digital world.” Full story at Ad Age.
Check Out AdForum’s Top Viewed Ads of November
Job of the Day: Senior Visual Designer at Havas in New York City
Works with the Creative leads to ensure that various aspects of design work meet both Havas and clients’ expectations. Responsible for accomplishing and maintaining the quality of design throughout all phases of the project. Execute top quality design work as necessary in alignment with the agency’s standards. Mentor and at time manage a group of Designers and Junior Designers on various projects, overseeing the quality of the work and executions. Full details at Havas.
How AIDS Advertising Has Changed Over Time
“Louie Moses was pretty proud of the tagline "Don't Fuck With AIDS" when he crafted it in 1991. An advocacy group plastered the message across Arizona State University's campus as the epidemic reached a crescendo. And when a radio station called him out for crass language, Moses replied ‘the ugliest word in that sentence is AIDS.’ Looking back from the vantage point of World AIDS Day today—nearly 25 years later—the founder and creative director of Moses in Phoenix, Arizona sees it differently.” Read more at Adweek.
View AdForum’s Top Ads by Multicultural Agencies
Podcasts Are Becoming the “It” Advertising Platform for Brands
“Brands are getting so comfortable with the idea of podcasts that they’re starting to produce their own. Prudential, Umpqua Bank, GE and Netflix are just a few of the big brands that have in the last few months launched large-scale podcast productions that people are actually listening to. Panoply, Slate’s podcast network, also recently launched a custom unit that works with brands to help make those podcasts a reality.” More details at Digiday.
Agency of the Week
J Walter Thompson New York: For the past 150 years, JWT New York has been about marrying intelligent, sophisticated ideas to the technological innovations of the moment. As the headquarters of a global network of more than 10,000 people in 90 offices in more than 200 countries, we are indeed “worldmade”. Inspired by and of the world and taking those global insights and combining them with technology to deliver highly relevant communications across a wide array of platforms – paid, owned, co-created and earned -- for the brands that we serve.