Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
J. Walter Thompson Canada Wins Big at Strategy Agency of the Year Awards
For the very first time, Strategy awarded J. Walter Thompson Canada at their annual Agency of the Year awards gala on November 4. The agency took the podium winning a silver medal after being judged on award-winning campaigns like, SickKids - Better Tomorrows, Air Canada - Gift of Home, Tim Hortons - Dark Store, PFlag - Raise the Pride, and the Canadian Film Festival - Escape the Cliché. The win is a testament to the remarkable turnaround of the Canadian agency under the dynamic leadership of Susan Kim-Kirkland and Brent Choi. Since joining the agency, the office has won a series of new business, seen award show success, expanded several of the agency’s offerings, and made numerous hires of some of the world’s top creative talent – all under three years. Read more at JWT.
Hilarious: Adweek’s David Griner Explores What People Google about Advertising
(Image via Adweek, thanks!)
“When you've been immersed in advertising a good long while, it can sometimes be helpful to take a step back and look at it through normal human eyes. Or at least through Google search suggestions.” Read the full story at Adweek.
Advertising Neg: Donald Trump Encourages Boycott of Macy's on Twitter
“Another day, another retail boycott urged by Republican presidential candidate Donald Trump. The real estate mogul took to Twitter Thursday afternoon to encourage shoppers to steer clear of the brand that once carried his clothing line but severed ties with him shortly after he called Mexicans “rapists” in his campaign kick-off speech. ‘Macy’s was very disloyal to me bc of my strong stance on illegal immigration. Their stock has crashed! #BoycottMacys,’ Trump wrote.” Full story at The Washington Post.
Job of the Day: Senior Strategist at Havas Worldwide in Boston
Think of your role across these Pillars of Performance: Understand the clients business fully - in terms of marketing need and in terms of how they make money, who their consumers are and what makes these clients and their consumers tick. Offer logical thinking – exceed expectation by giving clear insights into how we can solve their problems. Offer ways of applying the technology and communication techniques you know of to arrive at clear solutions to complex problems. Offer expertise – understand WHY what we do is effective and vocalize this clearly to a client. Explain that our strategic approach works and has been proven historically. Give the bigger picture. More details at Havas.
Nothing to See Here: Starbucks vs. Dunkin’ Donuts Christmas Cup Controversy
“Let’s put this one to rest: Dunkin’ Donuts and Starbucks aren’t waging war against each other over Christmas cups. The Internet, in its propensity to jump on fake controversy, orchestrated a fake battle between the two brands over the introduction of holiday-themed cups this week. It all started on Monday when the story about a loudmouth “Christian evangelist” attacked Starbucks for being “anti-Jesus” because this year’s minimalist design doesn’t have a Christmas tree or other icons associated with the holiday. The actual outrage was paltry and the coinciding #MerryChristmasStarbucks hashtag campaign flopped.” More at Digiday.
Google Launches Programmatic Ads for Native Content
“Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand on Google's open-auction and private marketplaces. The feature is now available in apps and will be available within a few months for cross-screen native ads.” Read more at Adweek.
Agency of the Week
Critical Mass: Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for nearly two decades, but we still meet every challenge head on, with the same tenacity as we have since day one. We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.
Because today is Friday, check out this high-octane Pennzoil ad (below) by JWT Atlanta.