Daily Forum: Facebook Follows You Now, Real Jobs vs. Spec Work, Sprite Nails Snapchat, Ad Agency Location Perceptions and More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

Facebook Knows Where You Are, and Now So Do Brands

“Facebook knows a lot about where you go online, but it also knows a lot about where you go in the real world. And now it's going to start sharing some of that information with marketers. Starting in the U.S. on Thursday, Facebook will provide marketers with more information about the people in the vicinity of their stores, including what percentage of those passersby may have seen the brand's ad on Facebook and other insights into foot traffic trends. And to push more of that foot traffic into stores, the company is giving brands new ways to tailor their ads when people are nearby.” More at Ad Age.

Hilarious: How People Not in Advertising React to the Idea of “Spec Work”


Working in the advertising industry often feels like working in a parallel universe. The ungodly hours. The lack of diversity and discriminatory hiring practices. The combative nature of creativity and the toll it takes on people. Oh, and, yes, the very idea of working for free. Read more and watch the satisfyingly humorous video in the this Adweek article. 

Job of the Day: Art Director at Huge in Brooklyn


Art Directors drive the design of our projects forward—they are in the trenches, but they also keep their eyes on the overall goal. And, of course, they have a passion for design—stunning, elegant, forward-thinking design. Reporting to their Creative Directors, they collaborate with client services, UX, strategy and tech teams to develop creative concepts and approaches, developing original design concepts as well as overseeing project design all the way through execution. For details, visit Huge

Sprite Garners More Than 2 Million Snapchat Views Using Coded Cans


“A new campaign for Sprite that puts Snapchat codes on its cans in Brazil has received more than 2 million views in just a few days, according to the agency behind the campaign. The company shipped millions of cans with the Snapchat logo slapped on the side, along with scannable images that act like QR codes that lead consumers to other accounts on the messaging app.” Full story at Digiday.

Just How Much Does an Agency’s Location and Building Impact Perception?


(Image via Peter Burka)

“Like the cliché says, an agency’s best assets ride the elevator down every evening. But where your agency is and what type of building it’s in might well reflect how much your holding company owner values your agency’s brand, its prospects and the people who drive its culture… As the geographical shape of the advertising community has morphed, the upheaval has sent some agencies reeling.” For more, visit Campaign

Agency of the Week


Campbell Ewald: Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying.

Because today is Thursday, check out this Call of Duty ad (below) by 72andSunny featuring the "soldier in all of us."