Daily Forum: John Lewis Holiday Ad Arrives, Instagram Expands Advertising, Black Friday Goes Rogue, GroupM North America CEO and More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

The Holiday Ad Freak Out We’ve Been Waiting for Arrives, Thank You John Lewis

“The most eagerly anticipated ad of the holiday season—and probably the year—rolled out Friday, as British retailer John Lewis unveiled its latest heartwarming Christmas commercial, heading to the moon for a magical story about loneliness, connection and, yes, how the right present can make everything a little better.” Read the full story at Adweek

...And There Is Already a Parody of It, Too

Watch at Mashable.

Instagram Expands Advertising with “Immersive Shopping Experiences”

“Instagram doesn’t want to be just a platform for pretty brand photos. It wants to prove it can drive sales, developing new ads that showcase a variety of product offerings while also testing in-app purchases, according to ad industry insiders. Instagram, after recently launching a Shop Now button, continues to test more immersive shopping experiences, the sources said. It has even run tests with restaurants to sell menu items right from the Instagram feed, without the need to click off the app, said an ad agency source familiar with the test.” More at Digiday

Job of the Day: Senior Designer at VCCP in London

We are seeking a fantastic and inspiring Senior Designer to join our growing Digital Department.
You will need a deep understanding of digital design and the ability to conceptualize with recognised applications to execute visually stunning work. We are looking for someone who loves working with fellow Designers, UXers, Creative Directors, Producers, Developers, and in collaboration with the wider agency team to bring beautiful online experiences to life. You will have worked in a creative agency and understand agency culture, you will also be able to liaise with all levels within an organization. You will have experience guiding and overseeing more junior members of the team, across both freelance and perm staff. Full details at VCCP

What Is Going On with Black Friday and the Holiday Shopping Season?

(Image via Eric Mueller)

“A few years ago, Consumerist looked around at the retail landscape and the nascent nationwide trend of stores opening up on Thanksgiving Day, and we wondered whether it was time to put a modern twist on an initiative from the Great Depression.” For more visit Consumerist.

WPP’s GroupM Commits to Future of Digital Ads by Tapping Brian Lesser as CEO of North America

“As traditional media businesses cede share to new digital ad formats, and technology changes the way those digital ads are bought and sold, WPP's GroupM is suiting itself up with new, technology-savvy leadership and resources.” Full story at Ad Age

Agency of the Week

Campbell Ewald: Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying

Because today is Friday and you deserve a good laugh, check out this hilarious ad below by John St. 

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