Daily Forum: Leo Burnett Intern, Snapchat Ads, New DDB North America CEO, Maxus Branded Content, Critical Mass and More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

Leo Burnett Video Honors the Innocence of Interns, and Death of Hope

“It's easy to get disillusioned with advertising after, say, your first few months on the job. But what's not to like, really? You get free food, and free drinks, and free rides, and lots of other free stuff. Interns, in particular, love those kinds of things. And staying late.” Read more and watch the video at Adweek.  

Coca-Cola’s Wendy Clark Selected as President and CEO of DDB North America


“DDB Worldwide has appointed Coca-Cola marketing veteran Wendy Clark to serve as president and CEO of North America, effective January 2016.
Ms. Clark, most recently Coca-Cola's president of sparkling brands and strategic marketing in North America, will succeed Mark O'Brien, who will take on the position of exec VP at DDB parent company Omnicom Group.” Full story at Ad Age

Job of the Day:  Copywriter at Madwell in Brooklyn


You love a good strategic puzzle. You’re attuned to the emotional fabric that binds people and ideas together. You’ll read anything you can get your hands on and you have more ideas than you know what to do with. You love to work hard at what you love with people who do, too. You’re a master communicator & creative and a force of nature behind a pen. You’re the copywriter we’ve been looking for, and we want you on our team. Full details at Madwell

Snapchat Implements New Ad Format to Promote Long-Form Videos


“Snapchat has developed its first call-to-action style ad that require users to swipe up to view a full trailer for ‘Call of Duty: Black Ops 3.’ The ad for the Activision game ran Tuesday on the Daily Mail’s channel in the Discover section of the app, where publishers like Cosmo, ESPN, IGN and BuzzFeed run their own channels. ‘Users will be able to swipe up from a branded snap to view a long-form video and learn more,’ a source familiar with the new ad said. ‘This interaction will be very similar to the current long-form video experience on Discover.’ Full story at Digiday

Maxus Launches Chorus, Branded Content Platform Featuring Live Experiences and Collaboration


“Maxus, the WPP media agency, has launched a branded content arm called Chorus. The division will also work on live experiences and collaboration projects. It will be working with Red Bull, Endemol Beyond, BFI, MTV and the Institute of Directors. Chorus has been set up to ’meet the growing demand for content solutions’. It is based at Maxus’ London office and is currently made up of 11 people, including Abby Stanworth and Joe Williams as account directors, and Olivia Magnusson Murray, an experiential account director.” Read more at Campaign

Agency of the Week


Critical Mass: Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for nearly two decades, but we still meet every challenge head on, with the same tenacity as we have since day one. We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.

Because today is Wednesday, watch the ad below that celebrates the smell of home.