Daily Forum: Mobile Ads Mature, Entitled Agency Life, Feds vs. False Advertising, Pizza Hut Roofs, Mullen Lowe Group and More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

Mobile Advertising Finally Comes of Age and Starts Earning Its Keep

“Publishers’ mobile efforts are starting to pay off with higher prices for their ads, according to new data from PubMatic. The report on quarterly ad rates suggests that mobile advertising is beginning to mature, and not just on platforms like Facebook, but on everyday apps and across the mobile Web.” For more details visit Digiday

Onslaught of Fantasy Sports Advertising Garners Customers, Publicity, and FBI Probe


Fantasy sports websites that have flooded advertising platforms from mobile devices to TV have also gained the attention of the FBI. “The inquiry, which places a focus on DraftKings, began after players and lawmakers described predatory tactics and questioned the use of inside information, according to players who said they were contacted.” Read the full story at The New York Times.

Volkswagen Being Investigated by Feds for Dubious “Clean Diesel” Advertising


“The list of state and federal agencies probing Volkswagen’s recent emissions scandal grew by one Wednesday: The Federal Trade Commission announced it has opened an investigation into the company’s advertisements that touted ‘clean diesel’ vehicles, despite the fact the cars contained “defeat devices,” which are designed to cheat emissions tests.” Visit Consumerist for more details. 

Job of the Day: Account Supervisor at Geometry Global in San Francisco


Geometry Global San Francisco is searching for an Account Supervisor to lead Shopper and Category marketing on a premier adult beverage account. This position, under general supervision of the Managing Director, is responsible for representing the agency to senior level clients and managing and leading agency resources to meet the marketing communications needs of the account. Previous experience in Shopper Marketing, Customer Marketing, and/or Experiential Marketing is critical to this role. Visit Geometry Global for full details. 

Still Got It: Iconic Pizza Hut Roofs Live On as Various Enterprises and Businesses


“Looking back on Pizza Hut in the 1980s and 1990s, it doesn’t seem surprising that the brand made such an impression: They had a pretty strong game back then, and clearly spent a lot on marketing to children. Pizza Hut had TV commercials and promotional offers linked with the 'Back to the Future' movies and 'Teenage Mutant Ninja Turtle' arcade games.” Read more at The Washington Post

Brothers and Sisters CEO on How Advertising Became the Land of the Entitled

(Photo via Tax Credits)

Per his interview with Holly Day from Congregation Partners: “She articulates the view that adland has slowly and silently drifted towards being only an available option to the comfortable, moderately posh, everyone looks the same upper middles – classes. A creative version of Wimbledon. A world where the only people who can afford to do it are now the ones who’ve been given the deposit for a flat.” Read more at TheDrum

Agency of the Week


Mullen Lowe Group: We’re a different kind of company - a global boutique network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. At Mullen Lowe Group - we work to get our clients an unfair share of attention, by always thinking like a challenger and through our hyper bundled approach - smashing together scrums of our best talent from every discipline and from all over the world.

Because today is Thursday, check out this Ballantine’s ad (below) by Havas Worlwide London depicting a beautiful future where vacationers sip whisky in outer space.