Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
NYC Advertising Week Kicks Off Today!
What does AdForum have in common with Chingy, Sir Martin Sorrell, and Seth Godin? We’re all going to be at NYC Advertising Week, which officially begins today, Monday, September 28. Do you know which panels and discussions you’re going to attend? If not, check out the schedule for the week-long event, and learn what’s happening in everything from cause marketing to the latest trends in storytelling.
Keep an eye out for AdForum’s intrepid reporters! We’ll be interviewing speakers, attendees and everyone in between for their thoughts, insights and impressions about the event and the latest developments in advertising. We hope to see you there!
Volkswagen Ceases Airing Ads in U.S. as Scandal Fallout Continues
"Volkswagen of America is further reducing its media presence in the wake of its diesel emissions scandal by putting national advertising on hold for at least the next two weeks. In a Friday memo to dealers obtained by Automotive News, marketing chief Vinay Shahani said the company would 'temporarily pause a majority' of its national, 'tier-one,' media through October 11, effective immediately." Read more at Ad Age.
iPhone App Will Allow Consumers to Customize Ad-Blocking Features
“In what could be seen as a positive sign for advertising pros, popular iPhone ad blocker Crystal plans to let users opt in to viewing nondisruptive ads. The developer behind Crystal, currently the No. 2 blocker in the App Store, has announced he will join the ‘Acceptable Ads’ initiative and add a setting for users to allow mobile ads that meet the project's standards. Developer Dean Murphy also says the app's upcoming update, scheduled to release in the next six to 10 weeks, will allow users to whitelist ads on specific sites.” Read the full story at Adweek.
Apple Retail Chief Responsible for Iconic Stores Tackles Long Lines for iPhones
"In the 12 years he spent as Apple retail chief, Ron Johnson helped dream up the first Apple Store and grew the idea to more than 400 stores worldwide. But when new iPhone 6s and iPhone 6s Plus hit shelves Friday, Johnson’s new startup Enjoy wants to eliminate the need to go to the Apple Store at all.Enjoy, which calls itself a “personal commerce” startup, sells some of today’s popular tech products — iPhones (through AT&T), Sonos sound systems, GoPros, drones — by sending them to you, on demand (within four hours), in the hands of an expert who will help you set it up." Read more at Forbes.
Job of the Day: Integrated Project Manager at Pereira & O'Dell in New York City
We’re looking for an Integrated Project Manager to join our New York office. A little about you: You’ve worked at an agency that is creatively driven, and therefore you consistently strive to produce the best creative, finding ways to work within challenging budgets and timelines without affecting the creative end product. You have excellent communication skills and can effectively lead integrated projects. You’re able to accurately define project requirements, success metrics and explain complex ideas clearly. You excel at leading and inspiring the acct and creative teams by communicating a vision for a project and guiding them efficiently. You are also able to lead meetings with senior clients ensuring they meet the stated objectives and stay on agenda. You seek ownership of projects and understand that you play a key part in our agency’s success. For more details visit Pereira & O'Dell.
Jon Hamm Will Bring Mad Men's Don Draper to SpongeBob SquarePants
"SpongeBob SquarePants is taking on Madison Avenue. 'Mad Men' star Jon Hamm will lend his voice to an episode of the Nickelodeon cartoon that will air next year, reprising his role as an ad executive. This time instead of Don Draper, Mr. Hamm will play Don Grouper, "charismatic head ad executive of the ad agency Grouper, Goby & Koi," according to a Nickelodeon spokeswoman. 'His sharp mind and devastating charm make him an irresistible force. When Don's in the room everyone laps up his words like overpriced organic honey.'" More at Ad Age.
Agency of the Week:
Van Winkle + Associates is a creatively focused advertising & marketing agency with full-service capabilities headquartered in Atlanta, GA. Here at VWA we embrace what we call, the underdog mentality. By being innovative, nimble, resourceful, and just plain scrappier than the next guy, we’re able to consistently create smarter work that works harder for our clients.
Our goal is to attract like-minded clients who embrace the challenger mindset by offering an option that combines the world-class creative talent you expect from a big agency with the responsiveness, flexibility and enthusiasm you find at smaller to mid sized firms.
Because it is Monday, watch this very French – and very important – ad encouraging women to get tested for breast cancer.