Daily Forum: Publicis Groupe Shakeup, Google’s App Revolution, Women in Advertising, Starbucks Wins by Listening, DigitasLBi Job and More

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry. 

by James Thompson

Publicis Groupe CEO Addresses Reorganization, Future of Oversight, and Operations

(Photo via Bloomberg)

“Publicis Groupe yesterday afternoon unwrapped a major reorganization that would create four new hubs and new leadership roles within the holding company. They include Publicis Communications, overseen by Arthur Sadoun; Publicis Media, led by Steve King; Publicis. Sapient, under Alan Herrick; and Publicis Healthcare, led by Nick Colucci. The reorganization will also see Laura Desmond move into a chief revenue officer role, overseeing new chief client officers.” Full story at Ad Age.


Google Offers Ads That Allow You to Test Drive Apps before Purchasing 


“Ever wished you could try a mobile app before wasting time, money and precious data on actually downloading it? Google wants to let would-be users test drive them. Today, Google is debuting Trial Run Ads, which allow apps to be demoed for around 1 minute before downloaded and are meant to increase downloads from people who actually want the app.” Read more at Adweek


AdForum’s Ad of the Day: Look Who’s Driving by Forsman & Bodenfors

Women at DSP Adelphic Discuss Gender Biases in the Ad Tech Industry

Hopefully, someday, articles about women in advertising will sound dated. Until then: “Go to any ad tech conference and you’ll find no line at the ladies’ room. The industry, like much of tech, is dominated in its executive ranks by men. That’s what makes mobile DSP Adelphic unusual: Half of the company’s eight-person management team is female. Emily Del Greco, its head of sales, spent eight years at Google, where she helped build the company’s DSP business. Vp of product Yael Avidan is a Yahoo veteran, and Gina Kim, Adelphic’s vp of business development, led DMP sales at BlueKai and Oracle.” Visit Digiday for more.


Job of the Day: Experience Designer at DigitasLBi in Chicago

We’re looking for a Visual Designer who can create useful, intuitive, user centered designs from project concept through execution. It’s not a small or easy task, but it’s a fun and rewarding one. If you think you’re up for it, read on You will support team members and provide tactical deliverables to meet project needs. You will help develop concepts and then execute designs with high attention to detail to function across desktop, mobile and tablet. Full details at DigitasLBi


Starbucks Provides a Lesson on the Importance of Listening to Your Consumers

“Angus Maxwell, 27, works in Williamsburg, Brooklyn. He describes himself as an ‘installation and performance artist’ and is a member of the Boom! Theater Company. He grew up in Seattle and wears a beard and wire-rim glasses. He’s also a barista for what must be among the most discerning coffee clientele in the country, where boutique roasters like Blue Bottle and Toby’s Estate dominate the neighborhood. This week he brewed me a cup of ‘small lot’ coffee — Nicaragua El Suyatal (‘notes of hazelnut and caramel with a malty sweetness’) — while describing the distinctive flavor profiles of beans from Tanzania to Hawaii.” Check out the full story at The New York Times


Agency of the Week

J Walter Thompson New York: For the past 150 years, JWT New York has been about marrying intelligent, sophisticated ideas to the technological innovations of the moment. As the headquarters of a global network of more than 10,000 people in 90 offices in more than 200 countries, we are indeed “worldmade”. Inspired by and of the world and taking those global insights and combining them with technology to deliver highly relevant communications across a wide array of platforms – paid, owned, co-created and earned -- for the brands that we serve. 

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