Daily Forum: SapientNitro’s Returnship Program, Unboxing Youtube, Campbell Ewald, Full-Circle Amazon, Flexible Typeface and More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

SapientNitro Begins “Returnship” Program for Agency People Who Have a Life

“Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved in community activities and write freelance features for the Chicago Tribune. By 2005, when circumstances dictated a return to agency life, she found herself at FCB Chicago, on the KFC account, and struggling to fit into a world that had grown unfamiliar during her absence.” Read the full story at Adweek

“Unboxing” Videos on Youtube Are Becoming the New Launch Venue for Brands


“Product reviews and “unboxing” videos have found massive followings on YouTube. In 2015, unboxing videos raked in 1.1 billion views, translating to 60 million hours of watched footage that shows people opening up product packages for the first time as they dissect and analyze the contents. The video format is fitting for much-hyped electronics, like new iPhone editions, but the popularity of unboxing and product reviews goes well beyond gadgets. Shoes, perfumes, children’s toys, eyeshadow palettes and more all get the unpacking treatment on YouTube.” More at Digiday.

Job of the Day: Associate Media Director at Conill in El Segundo


The Associate Media Director will work as the primary business owner for assigned accounts and have responsibility for managing media investments and demonstrating how investments deliver on client business goals. This person will be a self-starter with an entrepreneurial spirit, strong strategic and conceptual thinking, responsible for running all aspects of client businesses as well as ensuring a profitable, growing team, department and Company. A successful Associate Media Director must be an effective communicator and possess the ability to both work and lead a group in a team environment. This is a unique and challenging position that blends a traditional planning role with a leadership role in developing strategic media solutions for our clients. He/she embraces the Conill spirit of One Team, One Dream, Nothing is Impossible. For full details visit Conill

Design Corner: Advertising Braces for New Typeface That Stretches


“The goal was to create a typeface that would scale and stretch from edge to edge without losing the inherent shape of the letters. It needed to be dynamic, but rational as well. The designers began by focusing on how the typeface should behave.” For more information visit Wired

Amazon Opens Brick-and-Mortar Bookstore in Hometown Seattle


“Yes, Amazon is opening a bookstore in the University Village neighborhood of its hometown of Seattle. Even the same-day delivery services that the company is experimenting with can’t compete with the experience of picking up a book, thumbing through it, paying for it, and then walking out the door with it immediately. Amazon’s plans for this new endeavor include stocking the shelves using data from its e-commerce side to figure out what sort of books people in that area of Seattle want, and stocking the store with them in addition to the standard best-sellers.” More at Consumerist

Agency of the Week


Campbell Ewald: Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying

Because today is only Tuesday, check out this happy happy IKEA ad (below):