Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
Apple Intensifies Efforts to Thwart Ads Targeting Consumer Attention
“Apple’s war on online ads continues. First it was Tim Cook taking shots at ad-based companies like Google, whose business relies on ad-targeting consumers. Then, it was Apple making it easier for people to block mobile ads on iOS9 while using the Safari browser… The app puts Apple is in a funny position. It comes as Apple, along with other digital platforms including Google and Twitter, are battling for readers’ attention.” More at Digiday.
Advertising Executives Give Paid Social Media Advertising a Solid “B” Grade
“Paid advertising on social media properties is delivering a solid return on investment, according to marketers. In eMarketer's new report, ‘Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,’ executives gave paid social media advertising an average grade of B. When it comes to ROI, Facebook and Pinterest received the highest grades, with Facebook earning a B+ and Pinterest earning a B." More at eMarketer.
Tom Adamski, Razorfish CEO, Succumbs to Cancer at Age 43
"Tom Adamski, who served as global chief executive officer of Publicis Groupe's Razorfish Global network for less than one year, has passed away after a battle with cancer. He was 43 years old. Shannon Denton, the Razorfish veteran and North American CEO, stepped up to serve as interim global chief when Adamski began receiving treatment. He will continue to serve in that role for the immediate future. During his all-too-brief career, Adamski specialized in facilitating the agency world's shift toward a digital-first marketing model." Read the full story at Adweek.
Tommy Hilfiger Introduces Virtual Reality Headsets to Inspire Shoppers
For centuries retailers have searched for ways to elevate the shopping experience for consumers. Tommy Hilfiger’s venture into virtual reality was only a matter of time. “The retailer will allow consumers to rent the headsets in its stores to provide a front-row 'view' of its fall fashion show.” Read more at The New York Times.
Star Wars: The Force Awakens Trailer Stirs Up Universal Speculation
"On Monday, Disney aired the final theatrical trailer for its upcoming Star Wars film, The Force Awakens. While the trailer definitely provided some more insight into what the heroes of sci-fi's most epic universe will have to face in the seventh installment, it also had some pretty great standalone visual moments." Check out the complete break down at Polygon.
"While the vast majority of advertisers in the country bounce erratically from campaign to campaign, strategy to strategy, agency to agency, a few advertisers appear to have cracked some sort of code. A code that helps them to keep coming up with great campaigns, year after year, selling a product, building a brand, engaging an audience, and yes…winning awards. Advertisers like GEICO, Apple and Nike, spring to mind for consistent quality work over the years and Old Spice and Direct TV more recently are building a fine body of work (I’m sure there’s a number of others)." For the full story, visit More About Advertising.
Mobile Shopping Surges in Popularity as Traditional Holiday Shopping Wanes
The dwindling attention span of the American public has been well documented for decades – particularly as a constant onslaught of information pouring from our digital devices continues to shape the way we consume information and even walk down the sidewalk. This access, however, is eroding popular shopping "traditions" such as Black Friday. Why fight crowds when you can simply swipe your way to savings? Read more at Ad Age.
Agency of the Week
Critical Mass: Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for nearly two decades, but we still meet every challenge head on, with the same tenacity as we have since day one. Today we’re 750 people in 10 offices on 3 continents.
We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.