David&Goliath Appoints Laura Forman as New Chief Strategy Officer

Forman joins D&G from TBWA\Chiat\Day New York where she consulted as the North American strategy lead on Nissan.

by Dasha Ovsyannikova
Full Service
El Segundo, United States
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David Angelo, Founder & Chairman of integrated creative agency David&Goliath (D&G), announced today the appointment of Laura Forman as Chief Strategy Officer. Reporting directly to Angelo, Forman will lead the agency’s strategy practice across D&G’s client base and will help usher in D&G’s next generation planning function as both a business strategist and a creative planner. 


Her responsibilities will include the elevation and growth of D&G’s strategy department, ensuring the usage of best-in-class tools, techniques and talent. She will also be responsible for creating product and service offerings that add value to the agency’s brave and purpose-driven creative work. 


“Laura’s remarkable experience and expertise as a strategist, her outstanding leadership and mentorship and, perhaps most importantly, her purpose-driven values make her a perfect fit for our agency brand and culture,” said David Angelo, founder and chairman of David&Goliath. “I look forward to working alongside Laura as we continue to help clients unlock their true brand purpose.” 


Forman joins D&G from TBWA\Chiat\Day New York where she consulted as the North American strategy lead on Nissan. Prior to that, Laura was Executive Director of Brand Strategy at Forsman & Bodenfors in New York. She directed strategic teams on Dean Foods, Amex, and Seagram’s, and guided strategy on three of the agency’s four new business wins last year. Her impressive career also includes posts from established strategic and creative agencies such as Group Planning Director at Ogilvy & Mather, VP Account Planning at Deutsch, Planning Director at Fallon and Account Planner at Goodby Silverstein & Partners.


For 25 years, Laura has tackled challenging brand, creative, and CRM assignments for companies in need of deep thinking including Target, Sony PlayStation, Nestle, American Airlines, Got Milk?, and Chevy. In addition, she’s managed and conducted research in more than twenty countries for global clients such as Heineken, Sprite, and ABSOLUT. 


“I’m incredibly excited to join David&Goliath. I believe it’s more important than ever to work with companies actively seeking to move the world forward,” said Forman. “David and the D&G team have cultivated a unique ‘Brave’ culture that inspires employees and clients alike to challenge themselves. I’m honored to be a part of that.”


In addition to her outstanding accolades as a strategist, Laura has been a major contributor to the advancement of the advertising industry. She was an instructor at the prestigious Art Center College of Design in Pasadena where she taught dozens of students how to look for new ways companies and people can interact together. 


As well, she is a well-respected member of the strategy and impact community, having long established herself with initiatives like The One Club for Creativitythe 3% Movement, and serving as an Effies’ judge. 


Forman officially starts her new role at the agency September 3.  


About David&Goliath

David&Goliath (D&G) is an independently operated, wholly-owned, subsidiary of Innocean Worldwide. D&G is an integrated creative agency based in Los Angeles, California. Founded in 1999, the agency is dedicated to helping brands connect with their challenger spirit and outsmart and outperform the competition. They help their clients overcome their biggest obstacles and achieve greatness by creating breakthrough campaigns, grounded in human and brand truths that drive exceptional cultural and business success. David&Goliath’s work has been internationally recognized for its creativity and effectiveness by Cannes, Effies, the CLIOs, D&AD, ADC, and The One Show, not to mention accolades including MediaPost Automotive Agency of the Year, Ad Age Small Agency of the Year and LA Entrepreneur of the Year. Current clients include Kia Motors, California Lottery, Jack in the Box, Universal Studios Hollywood, Imag!ne Snacks, Stacy’s, Chicken of the Sea, Auto Owners Insurance, Covenant House and IAVA (Iraq and Afghanistan Veterans of America). The agency’s culture is built around individuals who share the brave mindset to help not only build brands but inspire each other to overcome their Goliaths.

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