Independent creative agency David&Goliath (D&G) announced today the appointment of Stephen Larkin as Chief Marketing Officer. A seasoned ad & marketing executive formerly of 180LA, Larkin will be responsible for fueling agency growth and driving overall reputation. He will report directly to D&G President, Brian Dunbar.
“We are thrilled to have Stephen join the D&G team,” said Dunbar. “Over the past few years, D&G has seen great success, but we want to accelerate our new business growth more aggressively. Stephen’s outstanding track record along with his proactive, strategic and passionate approach are the perfect fit for us. We are confident that he will help us to shape and grow the David&Goliath brand.”
Larkin brings over two decades of ad & marketing experience to D&G. Most recently, he was CMO of 180LA, where he spent over three years. During his tenure, the agency experienced tremendous momentum and growth including winning roster spots with Pepsi and HP, projects with Mattel, Dollar Shave Club, Pacific Life, and AOR duties for both University of Phoenix and Miller Lite. Larkin also led assignments with The Academy of Motion Picture Arts and Sciences, The Hollywood Foreign Press and UNICEF, for which 180LA's “Unfairy Tales” campaign won five Lions at Cannes including the Grand Prix for Good.
Prior to 180LA, Larkin led new business efforts and client services as Managing Director for Mullen Pittsburgh. Before that, he was SVP, Brand Evangelist at Mullen Boston where he led new business and worked on clients including Planet Fitness, Boston Bruins and Foxwoods Resorts and Casino. Earlier in his career he spent over ten years at Hill Holliday, where he managed relationships with brands such as the Boston Globe, Massachusetts State Lottery, Bank of America, AMD and Tyco.
“There is a tremendous amount of momentum happening at D&G right now,” said Larkin. “New clients, new hires, new business growth and much more. This is an agency with a strong POV and they know who they are. From the moment I heard about their Brave philosophy, I was on board. D&G has an amazing story to tell, and I can’t wait to help elevate the brand narrative of this organization.”
Larkin begins his new position at D&G, effective immediately.