Dawson Pikering Acquires Diet Coke Account in the UK

by Luis Paez-Pumar , AdForum

Big news coming out of the United Kingdom, as Diet Coke announced it is moving its business there from BETC London to Dawson Pickering. The move is especially noteworthy as Dawson Pickering was founded by former BETC London executive creative director Neil Dawson and former head of copy Clive Pickering. It is believed that the move is related to Diet Coke's "Regret Nothing" campaign from last year.

BETC London had been on the Diet Coke account since 2012, after acquiring it in a review. This latest news follows last week's announcement that it would be losing the Bacardi account, as that brand decided to consolidate its agency work. Read more at AgencySpy.