The latest work from DDB Chicago for global faucets and fixtures company KOHLER is inspired by the modern and minimal aesthetic of KOHLER’s Composed faucet. The spot, entitled Lady on the Run, is an intriguing film with a hint of noir. Forgoing unnecessary exposition, the story is told using nothing more than knowing glances, a simple aesthetic and the perfect soundtrack.
With the authorities hot on her trail, the wanted woman feels the pressure of being on the run. Trying to gain her composure, Lady on the Run notices the bathroom faucet and is drawn to its simplicity and sleek design. Inspired by the faucet’s beauty and less is more aesthetic, she quickly changes her appearance, simplifying her style and transforms into a minimalist muse.
Watch Lady on the Run to see if our femme fatale escapes the law.
The :30 second version of Lady on the Run recently launched on network prime and cable. A :60 second cut premiered this past weekend, while a :15 second version of the film will launch in the next few weeks. The spot is part of KOHLER’s integrated “Never TOO” brand campaign that DDB Chicago created in 2015.