DDB North America today announced the appointment of Varsha Kaura as global business director. Kaura will have overall responsibility of leading the cross-market teams servicing Mars Incorporated.
Kaura’s unique expertise blends strategic business leadership, brand and creative strategy, integrated strategy, data and analytics and business strategy. She will leverage this unique mix to drive and deliver data-infused creative solutions across select Mars Incorporated brands. The global position sits within DDB Chicago and reports into Justin Thomas-Copeland, CEO of DDB North America.
Kaura will be responsible for strengthening Mars Incorporated global relationships across multiple geographies and individual agency offices, including adam&eveDDB, DDB Chicago, DDB Guangzhou, DDB Mudra, DDB Mexico, and DDB New York. She will bring best in class solutions to Mars Wrigley confectionary and Mars Pet Nutrition.
Kaura will be responsible for delivering future-facing data-driven creative solutions to Mars Incorporated, leveraging the new data and insight platforms and capabilities integrated into DDB as part of a broader strategy of agency reimagination being driven by CEO Justin Thomas-Copeland.
“Varsha brings a unique mix of extensive creative agency experience combined with C-Suite management consultancy leadership in data and analytics driven strategy. We are excited for the new value creation we will bring to Mars Incorporated through data-driven creativity to further catapult their brand,” says Thomas-Copeland. “Varsha will bring her unique set of skills adding a new dimension of creative problem-solving to our clients, using data and insight to fuel our creativity for Mars Incorporated.”
Kaura's experience spans across capabilities and industries, her expertise in brand management, creative solutions, data targeting have generated growth for brands like Allstate, Kellogg’s, and Brooks. Kaura was a member of the core leadership at Motista, where she led strategy and client relations across a variety of industries for the predictive intelligence startup. With over 20 years working in creative agencies and business consultancy Kaura represents the senior hybrid skills becoming a feature of DDB NAM.