DDB Latina is once again awarded Network of the Year. This time during the Wave Festival Awards gala ceremony celebrated last night in Rio de Janeiro, Brazil.
DDB Latina led the top Creative Networks in the region, and two of its offices joined the top three Best Agencies. Africa, as number one, was also named Agency of the Year taking home the Blue Wave Award, which celebrates the best idea of the entire festival, along with two Grand Prix and three Golds for its world-class campaign: TagWords for AB InBev’s Budweiser. Alma DDB, which was also positioned in the top three as Multicultural Agency of the Year, won five impressive Golds, five Silvers, and two Bronzes. DDB Argentina took home two Silvers and SunsetDDB debuted with three Silvers.
The Wave is one of the most recognized creativity festivals in the region, organized by Brazilian advertising and marketing media company Meio & Mensagem since 2008.
“Creativity is in DDB’s DNA. It was shaped by such great agencies and people like Bill Bernbach, Keith Reinhard, and so many others that, in order to exalt this DNA, we focused on creating the right environment for our team, where creativity can really flourish and grow,” says Sergio Gordilho, Co-president and CCO, Africa.
“After being last year’s number one agency in Latin America at Cannes Lions and El Ojo, recently the most awarded agency at the D&AD, and the most awarded agency in Brazil by The One Show, being now named Agency of the Year at the Wave Festival proves that we are on the right path, respecting the legacy and the creativity foundation of one of the most creative groups in the world,” adds Gordilho.
“It’s a huge coup to be the third most awarded agency in the region. It’s a matter of pride that each one of our submissions was awarded,” shares Luis Miguel Messianu, Creative Chairman – CEO at Alma DDB.
“We take great pride for this recognition. It’s fulfilling to see how our unique vision of culture is reflected in the quality of our people and the work we create as a region. This result is especially important in today’s world, facing the Creative Revolution where we have to combine data, technology, and storytelling in such a way that it generates important results,” states Juan Carlos Ortiz, CEO of DDB Latina.