DDB & Tribal Worldwide, Amsterdam appoints Alistair Beattie as Co-CEO

As one of DDB’s most senior planners he brings a renewed focus on effective strategy.


International creative agency DDB & Tribal Worldwide, Amsterdam announces today that Alistair Beattie will take on the pivotal role of Co-CEO.

In his new position, Alistair will be responsible for leading the creative and strategic vision of the agency. Working closely together with Co-CEO Ivo Roefs, Beattie will continue to build on the ongoing success and international growth of the multi-award winning agency.

“I’m excited to partner with Ivo to lead DDB & Tribal Worldwide, Amsterdam,” says Beattie. “We both share a vision about the role of the modern agency and the great opportunity to make data a fundamental part of how they build stronger connections between consumers and brands across every relevant touch-point.”

Ivo Roefs adds that after the successful merger of DDB Amsterdam and Tribal DDB Amsterdam five years ago, the agency is now ready for the next step into the future of digital.

“Alistair’s 20 years’ experience in digital strategy as well as intimate knowledge of international brands will accelerate this process, and further deepen the value we can add to our clients’ business.”

Beattie will retain his role as EMEA President for Tribal Worldwide where he will continue to be responsible for the coordination and promotion of Tribal Worldwide across EMEA. Prior to this he was Head of Strategy for DDB Europe, working on key clients including VW, McDonald’s and Heineken.

Earlier in his career Beattie served as Head of Planning at AKQA in London, where he was responsible for the strategic output across a wide range of clients including Sainsbury’s, Heineken, Unilever, and Xbox. He also has a background in design as partner of Me Company, a branding and product development boutique whose clients included Sir Jonathon Ive, Björk and Sony.

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