Deutsch Family Wine & Spirits Taps the BAM Connection for Four More Brands

The BAM Connection, an independent Brooklyn-based branding, advertising and content creation agency, today announced it has been awarded work for four other Deutsch Family Wine & Spirits brands: Redemption Rye Whiskey, Joseph Carr Wines, Barone Fini and Layer Cake Wines. The accounts will be run by Maureen Maldari, CEO of The BAM Connection. 


Starting immediately, the agency will be handling a variety of work for these brands, including strategy, creative, digital, social media, videos, print, in-store, experiential, OOH, trade and more. The accounts were awarded without a review.


“We love working with Deutsch Family Wine & Spirits and are thrilled to be adding these additional brands to our roster,” said Maldari. “Each brand presents new and exciting challenges, and we’re looking forward to using our extensive experience in this category to really make an impact.”


In addition to BAM’s AOR duties for [ yellow tail ], which includes a Super Bowl spot, they are also tasked with creating unique strategies for elevating each these new brands. The first work is expected to launch this month for Redemption Rye Whiskey and is geared towards bringing back the classic American spirit.


“We have an extensive portfolio of brands, and some of our best products haven’t had their stories told as much as we’d like,” said Iain Douglas, Chief Marketing Officer, Deutsch Family Wine & Spirits. “The BAM Connection is a perfect partner to help finally share those stories, from the creator of Joseph Carr and his journey to the four unique Layer Cake wines. There could be a lot of complexities here, but BAM’s ‘Simplicity Liberates Creativity’ philosophy really streamlines the process and helps us create solutions that resonate with our target audiences.”


The BAM Connection’s founders, Maldari and her business partner Chief Creative Officer Rob Baiocco, are both highly-regarded creative heavyweights with broad experience in the advertising industry and in the spirits and wine category in particular, having previously worked on Captain Morgan, Crown Royal, Brockmans Gin, Santa Margherita and The Federalist.


Since opening in 2013, the independent agency has grown steadily, working with an impressive list of clients along the way, including AmLactin skin care brands, Keystone Canna Remedies, TheraTears Eye Drops and more.


About The BAM Connection

The BAM Connection is an independent branding, advertising and content creation agency located in the tech triangle of Dumbo, Brooklyn. Ran by founders Rob Baiocco and Maureen Maldari, the agency’s driving philosophy is Simplicity Liberates Creativity, driven by their proprietary One-Shot Answer. Learn more at


About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.


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