Deutsch today announced it has named Doris Chung as Executive Creative Director for the agency’s Los Angeles office. Chung was tapped by Deutsch in 2017 to spearhead the agency’s creative work for brands under the beverage conglomerate Keurig Dr Pepper, including Mott’s and Canada Dry. Since then, she has created award-winning digital work and has been instrumental in winning key new pieces of business for the agency’s LA office. In her new role, she will lead creative for Deutsch clients including H&R Block, Mattel, Canada Dry, Mott’s and Squirt, and will continue to report to Deutsch’s Los Angeles CCO, Brett Craig.
“Doris came to Deutsch, hit the ground running and hasn’t skipped a beat since,” says Craig. “She is teeming with positive energy and is one of the best collaborators in the building. Doris understands how to exploit the various media channels that are now available to brands while still staying true to their brand DNA. I can’t wait to see how she will push our clients into new, bolder territories in the coming future.”
In the last year at Deutsch, Chung has established herself as a digital-first creative leader. She can be credited for growing the agency’s digital and social practice through her creative leadership on new business pitches, securing Deutsch as social AOR across the Mattel, Inc., portfolio of brands, including Barbie, Hot Wheels, Fisher Price, UNO and @Mattel. Her recent social work for Canada Dry titled “Sipnosis” landed finalist spots for the 2019 Webby, ADC and One Show Awards. Chung also spearheaded H&R Block’s 12-hour livestream on tax day which received 3.7m unique visitors and allowed the brand to steal the spotlight on tax day.
“I’m incredibly honored and excited to help shape the future of Deutsch,” says Chung. “Working alongside some of the brightest minds in the industry and on a diverse pool of clients, I have a wonderful opportunity to tackle solving business problems for brands and consumers in the most creative and effective ways. In my new role, I hope to develop some new muscle at the agency, while still building our expertise and creative prowess across all existing channels—and more importantly, explore new industry firsts.”
Prior to joining Deutsch, Chung served as SVP, group creative director, at DigitasLBi, where she spent more than a decade creating award-winning work for brands including American Express, Puma and P&G, among others. Immigrating from South Korea, Chung was raised in Queens and graduated with a degree in Graphic Design and Advertising from the Art Institute of Boston.
This elevation comes on the heels of the agency bolstering its business intelligence department through three key new hires alongside new business wins including a major re-brand for the Almond Board of California’s global digital platform.