Diana Giorgiutti Joins Luma as Executive Producer of Features

by Maud Largeaud , AdForum

Santa Monica and Melbourne-based VFX studio Luma has secured Diana Giorgiutti as Executive Producer of Features. With international experience in feature films spanning 35 years, most recently as a Visual Effects Producer for Marvel Studios, Diana’s crossover to the vendor side signals tremendous leverage in Luma’s positioning in the film industry.


For the past six years, Diana has been part of an incredible collaboration with Marvel producers Victoria Alonso, Kevin Feige, and Louis D'Esposito. During this time Diana built a strong working relationship with Luma, led by founder Payam Shohadai. Most recently, Diana worked directly with Shohadai and the team on Ant-Man, for which Luma completed approximately 360 shots as a leadVFX house on the film. Previously, Diana collaborated with Luma on Marvel titles including ThorThor: The Dark World, and Captain America: The First Avenger. “Knowing how important Marvel’s work is, for me, the vendors and artists that bring the vision to life are equally important,” Diana remarks. “I really admire the way Payam has built Luma as an independent, artist-owned and artist-run company, and the exceptional care he shows the staff. This is a huge draw.” She continues, “There is a real sense of collaboration fostered within the studio, which I experienced firsthand from the vantage point of a client. Luma is the ‘yes we can’ vendor, and I am thrilled to help enhance the already great rapport and relationship that they maintain with clients.” As EP of Features, Diana will act as a direct link between the studios and Luma, and guide projects for Luma’s incredibly talented crew of artists, supervisors and technicians operating as one big studio across Santa Monica and Melbourne. With the confidence and trust of Marvel and other major film studios, Diana troubleshoots on the ground level to ensure the clients are well-serviced and the artistic vision is executed on time, on budget, and with exceptional care and attention. Diana Giorgiutti has produced for some of Hollywood’s most respected films, including Baz Luhrmann’s Australia and the Wachowski’s groundbreaking Matrix series, with the first Matrix film winning the Oscar for Best Visual Effects. Other credits include Lords of DogtownSky Captain and the World of TomorrowRomeo Must Die, and Babe.


Before making the move to Los Angeles, Diana was based in London where she worked as a Visual Effects Producer at Richard Branson’s post house Rushes and as the Producer/Owner of Big Tuna Productions. Diana’s career started in her hometown of Sydney, Australia, where she worked as an Editor’s Assistant, eventually moving to Colorist, before helping to set up Frame, Set and Match as Director of Post Production. There, Diana was responsible for buying the first-ever Avid in Australia and building the company from three people to a staff of 50.

Diana brings her unique insight and invaluable expertise to bear at Luma, where she will be on the forefront of growing their business in the world of features and furthering Luma’s reputation as a premiere provider of world-class visual effects for Hollywood, while the company continues to ambitiously march forward into other mediums.


“I love how forward-thinking Luma is,” remarks Diana. “Beyond the world of visual effects, Luma is constantly exploring new areas to progress into, both technically and creatively.  Luma will surely have a large stake in leading whatever is next – and I want to be a part of that.”

Luma has made its mark creating extraordinary visual effects. Projects include VFX for blockbusters such as Ant-ManGuardians of the Galaxy, Insurgent, Prometheus, Thor: The Dark World, Oz: The Great and Powerful, and Captain America: The Winter Soldier; as well as award-winning live-action films including Prisoners, True Grit, and No Country for Old Men.

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