Diego Medvedocky is Named Vice President, Regional Creative Director of GREY Latin America

by Michela Galante , AdForum

The promotion recognizes Medvedocky’s work in raising the quality of the creative product, as well as the support his colleagues have felt within the region. 

New York, October 08, 2015 - Alain Groenendaal, President and CEO of Grey Latin America, announced today the promotion of Diego Medvedocky to Vice President, Regional Creative Director. Medvedocky will continue his creative leadership of Grey Argentina, splitting his time between the agency and Grey’s 13 offices throughout the region.

“I’m very happy to formalize Diego’s role as leader of Grey’s creative team in the region, given his commitment to and active participation in the network, supporting ideas, proposing new approaches and motivating everyone to be their best. The executive creative directors have received a lot of support from Diego, as he is always ready to help transform a good idea into something brilliant. Furthermore, Diego has unconditionally assumed the ‘Famously Effective’ culture of Grey, which has led an agency that in the past was known as good strategically but without creative shine, to become one of the most creative and innovative agencies in the region, making it in turn more attractive to the best talent,” declared Alain Groenendaal, President and CEO of Grey Latin America.

Medvedocky joined Grey Latin America in 2013 as General Creative Director of Grey Argentina and has led his team with great success. In 2014, under his creative leadership the agency has won several distinguished awards, such as a Grand Prix and the title of “Agency of the Year” at the Argentina Creative Circle Diente festival, one of the most prestigious local advertising awards. In addition, the agency took home 4 Lions in 2014 and 6 more at the 2015 Cannes Festival. Diego is also a valued figure in the global network for his contributions to the Grey Global Creative Council, and last year was named Chairman of the Latin America version of the Council.

“The truth is that it’s an enormous joy and responsibility to lead Grey Latin America creatively. The executive creative directors of all the agencies in the region are key players, and to tell the truth, we have become a group of friends who believe in the same things and all row in the same direction: making every idea a better idea. What’s happened the past two years in Cannes is a reflection of this and the goal is to show that everything we’ve achieved up until now hasn’t been an accident, but rather part of a long term plan,” said Diego Medvedocky.

About Grey

Grey is the network of advertising agencies of Grey Group, one of the largest global communications companies and part of the WPP Group (NASDAQ: WPPGY). Under the emblem of "Grey Famously Effective Since 1917,” the agency provides services to a select portfolio of multi-national clients including Procter & Gamble, GlaxoSmithKline, Diageo, HSBC, Pfizer, Canon, 3M, Boehringer Ingelheim, Vodafone and Volvo. (www.grey.com)

Grey Global was selected "Agency of the Year 2014" by Advertising Age. Grey Global was included among the 50 most innovative companies in the world by Fast Company magazine. Grey Global was named “Network of the Year 2014” by Campaign. Grey Global ranks No. 3 among global networks at Cannes 2015 after winning a total of 113 Lions.

About Grey Latin America

Grey is present in 13 countries in Latin America, where it has experienced immense growth over the past two years. Grey Latin America offers comprehensive marketing and communications services, focusing on Famously Effecitve work, work that gets people talking. In 2014, Grey Latin America received 27 regional Effies. In the 2015 edition of the Cannes Lions festival, Grey Latin America ranked as Latin America’s second most creative network, winning a total of 29 Lions. The network handles a great variety of international brands such as Pantene, Gillette, Febreze, Sensodyne, HSBC, Disney Channel, Sony PlayStation, Grupo Falabella, Gas Natural Fenosa and TIGO, among others.

 

For more information:

Martha Guerra

Business Development Latin America

martha.guerra@grey.com

 

Chuky Reyna

ReynaPlus Communications

creyna@reynaplus.com

P: +1 917 817 2717

 

Hilda Welcker

ReynaPlus Communications

hwelcker@reynaplus.com

P: +1 305 244 7923 

TOPIC: PEOPLE-MOVES
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