Digital Surgeons to Lead Branding Duties For Rapidly Expanding Indian Restaurant

The agency, will handle branding duties for the extremely fast-growing Indian QSR, Tikkaway. Digital Surgeons begins this project with brand articulation, store signage, creative collateral, and service design concepts.


Tikkaway, an innovative fast-casual Indian restaurant, announced today creative agency Digital Surgeons will take on branding, creative, and service design responsibilities. Effective immediately, Digital Surgeons begins this project with brand articulation, store signage, creative collateral, and service design concepts, launching in May 2016 just in time for the opening of two new franchises in Boston this fall.

Digital Surgeons will be tasked to prepare the brand and brand collateral for a new flagship store and a second model store in the Boston Seaport district. Digital Surgeons will create and develop the visual branding, brand articulation, in-store and exterior signage and service design concepts to lay the groundwork for the store to scale en-mass in the coming years.

“The team at Digital Surgeons has an exceptional grasp on business ideas, vision, marketing and strategy,” Tikkaway Founder Gopinath (Gopi) Nair said. “At this stage Tikkaway needs an agency that goes beyond the product; discovers and identifies the soul of Tikkaway, and can plug it into the universe so that our customer, where ever we go, understands our mission. Digital Surgeons is a group of super smart, high energy hustlers and doers who will help lead the charge as Tikkaway expands.”

Tikkaway is a fast-casual, quick service Indian cuisine restaurant based in New Haven, Connecticut. Started in 2013 by entrepreneur Gopi Nair, Tikkaway offers a lighter, convenient alternative to Indian cuisine that has quickly amassed a strong following. Tikkaway currently has two locations in New Haven, Connecticut, with plans to franchise two more in Boston in fall 2016.

“Gopi is precisely the type of entrepreneur we love to work with – innovative, smart and answering a market need with a top-quality offering,” said David Salinas, CEO and co-founder at Digital Surgeons, said. “He has an infectious passion for both his business dreams, product and his customer. Within seconds of our conversation I knew we could help bring his vision of fast-fine Indian dining to life.”

This win for Digital Surgeons comes on the heels of Sabra Dipping Co. to the agency roster in late 2015. The firm’s expansive roster includes NuGo Nutrition, Demandware, Arccos, Human Rights Campaign, EMC, Freshpet among many others.