DiMassimo Goldstein Lands Weight Watchers Spring Campaign

by Luis Paez-Pumar , AdForum

Weight Watchers has announced that it is handing over its spring campaign to DiMassimo Goldstein, an independent New York City agency. This news comes a month after the struggling weight loss company left Wieden + Kennedy, amidst industry rumors of budget cuts and a desire to save money.

It is important to note that a Weight Watchers spokesperson stated that this does not mean that DiMassimo Goldstein is the company's new agency of record; that search continues while DiGo takes over the spring campaign.

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