DirecTV Retires Rob Lowe "Don't Be Like This Me" Ads

by Michela Galante , AdForum

There is once again only one Rob Lowe.

DirecTV has ended its popular series of "don't be like this me" ads starring the actor as two versions of himself. One version used DirecTV, and was cool and attractive. The other Rob Lowe was a cable subscriber and was decidedly less cool and attractive.

"We try to retire campaigns at their peak — before they jump the shark," Jon Gieselman, DirecTV senior vp marketing, told The Los Angeles Times of the decision to end the campaign.

DirecTV's move to end the ads come after competitor Comcast challenged the spots as having misleading claims about DirecTV's superiority. On Tuesday, The National Advertising Division of the Better Business Bureau recommended the ads be pulled. Read more at HollywoodReporter.

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