DLKW Lowe has retained the £73 million Morrisons advertising account follo...

by Chris Saunders , FTI Consulting

  • DLKW Lowe has retained the £73 million Morrisons advertising account following a three-way final pitch against M&C Saatchi and Adam&Eve/DDB.
  • Grey London has won the estimated £10 million advertising account for United Biscuits portfolio of sweet brands including McVitie's Digestives, Jaffa Cakes and Hob Nobs.
  • Draftfcb retains Kmart.
  • SeaWorld moves media account to Initiative.
  • Labatt creative account heads to Ammirati.
  • Smirnoff leaves JWT for 72andSunny.
  • Kohl's has hired Weber Shandwick as its new PR agency.
  • Charter Communications selects Saatchi New York as consumer agency.
  • Siemens hires WPP's Mediacom as global media agency.
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