Droga5 Wins Toyota Scion Launch

by Michela Galante , AdForum

Today we can confirm that Droga5 has extended its recent move into the auto sector by winning creative duties for Toyota’s Scion brand.

The agency scored headlines over the summer after Toyota bypassed global AOR Saatchi & Saatchi to assign Droga the task of introducing its fuel cell-powered FCV to the world at large; this win also prevented Droga from participating in the extended Infiniti pitch. Read more: http://bit.ly/1EmVDFf

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