Durable Goods Signs Director Keegan Wilcox


Venice, CA-based production company Durable Goods has signed director Keegan Wilcox for U.S. commercial representation. Wilcox brings a decade of experience as a director, editor and DP and an innate curiosity to his work across multiple styles and genres. His background as an editor allows him to approach each projects with a big picture POV and deliver the production values of a Super Bowl spot to content for any screen or platform. His work for top auto brands such as BMW, Jeep, Toyota, Kia, Mercedes-Benz, Hyundai and Ford (2018 Super Bowl spot) takes a refreshing spin on the genre, eliciting emotion and bringing an inseparable connection between authentic human stories and exquisite product presentation. This inquisitive and compassionate approach is also seen in his work for major international brands, including his powerful and heartbreaking short, “Porcelain Unicorn,” which earned the grand prize for the Philips Parallel Lines ‘Tell It Your Way’ competition and a Cannes Lion. Outside of branded work, he has directed music videos and short films and is currently in casting for an upcoming independent feature film.


Click HERE to view a selection of Wilcox’s work.


"Keegan has a unique talent for digging into the ethos and culture of a brand, telling stories with brand values in mind, in his work across all genres,” notes Durable Goods Executive Producer Rebecca Wray. “His ability to bring a lifestyle approach to auto marketing is a testament to his storytelling prowess. We're thrilled to have him on board."


“Durable Goods exercises a great deal of strategy in how they provide creative solutions to clients and agencies,” adds Wilcox. “They have the expertise to produce a diversified slate of content, spanning traditional to experiential, and I’m excited to be a part of their continued growth and bring my style and approach to their diverse roster.”


Wilcox was drawn to filmmaking from an early age. He grew up in suburban Arizona and began creating experimental films with any camera he could get his hands on. He got his start in production as a PA, learning the ropes of set life before eventually making his way to Los Angeles to start his career as a director. Early on, he developed an appreciation for the stylized presentation of cars and began refining his style in the genre, taking on an approach that infuses a nuanced exploration of human connection. Throughout his experience as a director, he has collaborated with top agencies including 72andSunny, Leo Burnett, TBWA\Chiat\Day, KBS and INNOCEAN, among numerous others. Frequently editing his own work, Wilcox brings a collaborative vision to every project he works on, fine-tuning his narrative through to final delivery.



About Durable Goods

Durable Goods is a creative production company known for partnering with agencies and brands to conquer the diverse challenges of an evolving media landscape.

Working as an inspired and responsive team, we apply our creative and technical expertise to spark innovative storytelling and elevated concepts. Our company culture brings out the best in directors, inspiring them to reach new heights in their work across a diverse range of formats and screens.

Our community approach fosters long term collaboration with our clients and talent. Together, we are stronger than the sum of our parts.

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