DXagency was named digital agency of record for Comcast SportsNet Mid-Atlantic (...

by Chris Saunders , FTI Consulting

DXagency was named digital agency of record for Comcast SportsNet Mid-Atlantic (CSN Mid-Atlantic), an NBC Sports Regional Network. The agency will handle a wide array of digital promotions for the brand with a focus on social engagement. Services will aim to grow social rankings, drive digital traffic and promote on-air ratings. Campaigns to date have combined digital strategy, targeted media buys, web development and fan aggregation tactics. The current campaign will take a similar approach and has been slated to run through the end of the 2014-15 NHL and NBA seasons. Comcast SportsNet Mid-Atlantic delivers more than 500 live sporting events each year to more than 4.7 million homes throughout the District of Columbia, Maryland and Virginia.

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