Publicis Worldwide announces the appointment of Dylan Williams, Partner and Chief Strategic Officer at Mother, as Global Chief Strategy and Innovation Officer.
In his new role, Dylan will be in charge of developing Publicis' global strategy and innovation offering.
Williams will report directly to Arthur Sadoun, Chief Executive of Publicis Worldwide.
Arthur Sadoun said "Bringing Dylan into Publicis Worldwide demonstrates the importance we place on strategy and innovation being at the heart of everything we do. Dylan is one of the most recognized and successful planners in the industry. He is also a real agent of change, a strategic leader with a fantastic creative track record who operates at the intersection of business, creativity and technology. We are very lucky to have him on board".
Williams said “I’ve been really struck by the vision for Publicis that Arthur and the team in London took me through. And the passion with which it was delivered. Something good is growing and I immediately wanted to be part of it. I thank the guys at Mother and at BBH for nurturing me to a point where I feel ready for a step like this one.”
Following the acquisition of Poke in the UK last year, this is the second key strategic appointment made by Arthur Sadoun with the aim of notably strengthening the global network’s presence in the UK.
About Dylan Williams
Williams joined Mother in 2005 and was made their first ever Head of Strategy. During his tenure the agency won a series of major accounts including Stella Artois, Becks, IKEA and Acer. The agency also won plaudits for extending into new formats including its first feature film, Somers Town, a graphic novel, Four Feet From A Rat, and a stage musical for Pot Noodle. Industry accolades included BTAA Agency Of The Year, Campaign Agency of the Year, Campaign Agency of the Decade and APG Strategy Agency of the Year in 2011. He was named by Campaign as the industry’s best planner in 2008 and joined the five founders as a Partner and shareholder in Mother in 2010. Williams also spearheaded Mother’s involvement in Tech City, East London's technology cluster, and sits on the Government’s Tech City Advisory Board. In 2013 he founded 'Mother At The Trampery', an incubator space where multinationals and start-ups get the opportunity to work together.
Previously, Williams worked at BBH for eight years as a board account planner. He was the youngest company director and shareholder at BBH