Dyson Names R/GA London AOR for Digital

by Michela Galante , AdForum

Dyson has named R/GA London as its digital agency of record following a review, the agency’s third major new client win of the year following McDonald’s and Uniliver’s skincare portfolio. R/GA London will be responsible for “creating a long-term road map of strategic, global digital work for the brand.” According to The Drum, the review pitted R/GA against Sapient.

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