EACA Announces EURO EFFIES® Call for Entries

by Maud Largeaud , AdForum

The official Call for Entries for the Euro Effies 2013, the Gold Standard in Marketing Communications Effectiveness Awards, was launched today by the EACA.

The EACA Euro Effies 2013 are open to all agencies (whether members of EACA or not) for campaigns which ran in two or more European markets in 2012.

To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and use of marketing communications were key to the campaign's success.

The closing date for entries is 3pm (15h00) on Friday 19 April 2013. Winners will be officially announced at the Awards Gala in Brussels on 18 September and on the Euro Effies website www.euro-effie.com on 19 September 2013.

Judging takes place in two Rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on strategy, target market insights, choice and use of markeing communications and results. In Round 2 the creative element is also taken into consideration and makes up 20% of the final score. The judging will be chaired by Georges-Edouard Dias, Head of Digital at L’Oreal and will take place in Brussels.

The Euro Effies are organised by the European Association of Communications Agencies (EACA) in partnership with Euronews and with the support of The European Publishers’ Council, Print Power, TIME Fortune, WARC, Adforum.com, Procter & Gamble, Facebook, Nielsen, creativebrief & Viva Xpress Logistics.

The EFFIE award was created in 1968 by the New York AMA and is now celebrated in over 40 countries worldwide.

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