Eargo, the direct-to-consumer hearing aid brand, today announced the appointment of Huge, a global experience agency, as creative agency of record. Huge will be responsible for integrated marketing campaigns to support the promotion of Eargo’s innovative hearing loss solution and leading Eargo’s brand and product-specific creative work. Huge has already been involved in Eargo’s business, driving the launch of the company’s latest product, the Neo HiFi.
“We were looking for partners who could join us on our mission of addressing hearing loss—one of the biggest health tragedies in America—by helping people hear better and lead fuller lives,” said Shiv Singh, Chief Marketing Officer of Eargo. “We selected Huge because it was clear that Huge has a deep bench of capabilities and strategic experience to support our mission and transform how people think about hearing care. We are at an important moment of growth, and we needed a strategic partner that would not only refine our vision, but challenge us and help us expand.”
Over 42 million adults in the U.S. experienced hearing loss in 2018, and an estimated 76% of those afflicted did not have a hearing aid. Moreover, studies show that untreated hearing loss leads to social isolation, which can ultimately lead to cognitive decline. Eargo offers innovative hearing loss solutions that enrich the lives of baby boomers with hearing loss and help people re-engage in life’s experiences. Eargo’s offerings have been included on TIME’s Best Inventions list, and have received the SXSW Innovation Award and an Edison Award. It was also recently included in the wearables exhibit of the Museum of Science + Industry, Chicago.
The Eargo Neo HiFi, which successfully launched at CES, is being promoted via an integrated marketing campaign. This includes a new television spot developed by Huge which advertises the new product and the Eargo brand more holistically and in-house developed social, display and website experiences. With features including increased bandwidth, improved feedback cancellation, and improved audio fidelity – especially for music – the Neo HiFi is designed for a more natural listening experience and a more full-bodied sound.
Mark Weintraub, Managing Director at Huge Brooklyn, said, "It was clear from our first meeting with Eargo that they weren’t looking to just be another hearing aid company. They're changing how the world hears by offering innovative devices directly to consumers. It's inspirational and they're challenging us to deliver our best work across the full breadth of DTC experiences."