Ebiquity plc announced the appointment of Ruben Schreurs to the newly-created role of Group Chief Product Officer.
Schreurs' appointment - part of a broader restructuring of the group under new CEO Nick Waters - signals Ebiquity's focus on scaling the client value of its existing strong product and service set while developing new forward-looking media management solutions to deliver significant value to brand owners.
A key part of Schreurs' role will be developing and launching new products and services for clients looking to increase media effectiveness in a digital media ecosystem that is ever more complex with a myriad of challenges from ad fraud through to viewability, brand safety, and attribution.
Nick Waters, Ebiquity Group CEO, said:
I am delighted to appoint Ruben to the role of Chief Product Officer for the group. In the few short months, he has impressed with his energy, drive, ideas, and entrepreneurialism. Ebiquity has a tremendous track record of creating value for brand owners, and we see great opportunities to deliver even more impact for our clients' businesses in the complex digital media environment. Ruben has the excellent trait of simplifying the complex, and I look forward to working with him.
On his appointment, Ruben Schreurs, said:
Joining Ebiquity earlier this year was a stellar decision, as our combined businesses have proven to be a power-house formula. Stepping into a group leadership role and working closely with Nick and the wider Senior Leadership team is on exciting leap forward. The Ebiquity Group has on incredible client-base, leadership position in the market, and a global media expert team. Being able to scale existing products and deploy new products and services in this environment is a strong base for significant growth.