Today, leading independent media and marketing consultancy Ebiquity announces the launch of its North American advertising technology advisory practice with the appointment of Travis Lusk as Director.
The expansion of Ebiquity’s tech advisory practice stems from growing client demand for independent help in response to an ever-expanding and increasingly complex advertising technology landscape. Proposed legislative changes in the U.S. consumer privacy realm will further amplify this demand.
“Today’s marketers are grappling with a myriad of challenges around advertising technology and looking for how their ad tech stacks can deliver better results,” said Travis. “I look forward to working with our clients from a position of independence to help them select and deploy the best advertising technology to support their business objectives.”
Travis brings a wealth of programmatic video, digital marketing, and video advertising experience to Ebiquity. Most recently, he served as Vice President, Global Brand Solutions at Integral Ad Science, where he quantified the true, incremental impact of digital media campaigns for Fortune 500 brands and media owners around the world. Prior to that time, Travis managed the SPARK product line, providing advanced analytics and addressable advertising capabilities to local broadcast television stations, including sales, customer success, business development, and product requirements gathering.
“I am delighted to welcome someone of Travis’s caliber to the business. He will establish a core center of excellence in North America, building off of our success with an existing global client base” said Jed Meyer, Ebiquity’s Managing Director for North America. “His consulting experience with major U.S. brands and technology platforms provides a significant boost to our offering in the market, furthering our efforts to design and optimize the best technology stack for our clients’ business needs.”
Ebiquity plc, a company listed on the London Stock Exchange (AIM: EBQ), is a leading, independent, marketing and media consultancy.
Our ambition is to help brands harness the power of data, analytics, and technology to improve marketing outcomes. We work with 70 of the top 100 global advertisers and operate independently of the media supply chain. We have 18 offices in 14 countries across North America, Europe, and Asia Pacific and employ over 650 people including data scientists, developers, modelers, analysts, and digital and media experts. We work with leading brands to achieve measurable outcomes in three key areas:
MEDIA - Achieve higher media performance through best-in-class media management and transparency
ANALYTICS - Build evidence-based marketing programmes rooted in data and analytics
TECH - Design the right technology ecosystem to drive higher value from digital investments