Engine Group Launches Moment Studio As Standalone Content Creation and Distribution Offering

Ken Kraemer Appointed CEO


NEW YORK – JANUARY 28, 2015 – Engine Group, the global marketing services network, today announced the launch of Moment Studio as an independent network offering. Delivering specialized branded and native content across mobile and social media platforms, Moment Studio will serve new and current clients, such as Chiquita Brands, while broadening its capabilities across Engine’s global client roster. The studio will continue to be tightly integrated with digitally-led creative agency Deep Focus and service its existing shared clients, including Frito-Lay, Nestlé, Purina and eBay.

“In a landscape where consumers increasingly demand highly-relevant and responsive short-form content, Moment Studio has become a valuable business solution,” said Rick Eiserman, CEO of Engine Group, North America. “Expanding this capability across Engine allows us to offer content solutions from fast, quickly produced pieces to longer-form content for our clients.”

Leading Moment Studio as CEO is Ken Kraemer, who will be vacating his post as Chief Creative Officer at Deep Focus. He will be joined by Executive Director of Content Christina Cooksey, Creative Director Ron Lent and Executive Director of Business Development Justin Johnson. 

“Brands continue to be faced with the challenge of producing and sourcing a seemingly endless supply of branded content to achieve their marketing goals,” said Kraemer. “Moment Studio was built with the agility and capabilities needed to confront this exact challenge – and get impressive results while doing so.”

Modeled after a media newsroom, Moment Studio specializes in creating and distributing innovative and personalized content for feed-based platforms dominant in social, mobile and messenger services. The studio has helped create notable campaigns such as eBay’s “Wish Bigger” campaign, Lay’s “Do Us a Flavor,” Rold Gold’s “House of Gold,” and Tombstone’s “Bites of Fright.”

Headquartered in New York, Moment Studio also has presence in London, with plans to expand to Los Angeles this year.

ABOUT MOMENT STUDIO 
Moment Studio makes content that delivers on the promise of mobile and social by engaging, building brands and driving sales. A studio made up of smart, creative makers and social media practitioners, Moment Studio provides quality content that helps brands, retailers and publishers reach people in new ways, effectively and efficiently. A unique hybrid creative-production model puts more resources into the work, enabling nimbleness and quick turnarounds, which leads to outsized results for clients. Moment Studio has offices in New York and London, and clients include Frito-Lay, Nestlé, Purina, eBay and Chiquita. Moment Studio is part of Engine Group, a mid-sized global marketing services network comprised of specialist communications agencies that transform brands through a collaborative culture and business approach. Learn more about Moment Studio at momentstudio.com or on Twitter at @HiMomentStudio.

ABOUT ENGINE GROUP 
Engine Group is a global marketing services network of specialist communication agencies that transforms brands through its unique collaborative culture and business approach. The individual agency brands within the network cover the vast range of marketing services including strategy, digital marketing, social media, advertising, public relations, and content creation and production. With operating hubs in the UK, North America and Asia, the agencies within the network include WCRS, MHP Communications, Trailer Park, ORC International, Partners Andrews Aldridge, Deep Focus, Synergy, Calling Brands, Mischief, Fuel, Transform and Slice. The group's client portfolio range from top brands such as Unilever, Santander and Kimberly-Clark to all the major entertainment studios including Warner Bros., Disney and 20th Century Fox. More information is available at enginegroup.com.