Entertainment One, the film distributor also known as eOne, has consolidated its...

by Chris Saunders , FTI Consulting

  • Entertainment One, the film distributor also known as eOne, has consolidated its estimated £50 million UK and Ireland media planning and buying business into ZenithOptimedia.
  • Huawei, the Chinese electronics company, has appointed Goodstuff Communications to its UK media account after a final pitch against Havas Media.
  • Carlsberg UK has appointed LBi to work on digital initiatives across its portfolio of brands.
  • Kenco, the coffee brand owned by Mondelez, has appointed Proximity London to manage the communications account for its Kenco Rewards programme.
  • Costa Bingo has hired MWO to handle its advertising account.
  • Publicis Chemistry has won the £8m Royal Mail Group direct marketing account, after pitching against undisclosed agencies.
  • The Brooklyn Brothers has picked up the pan-European advertising account for the budget fashion retailer TK Maxx, which it claims is worth £20m.
  • Belkin, the American technology company, has named LikeFriends as its digital agency to support its recently announced sponsorship of the male Blanco Pro Cycling Team, ahead of the Tour de France.