With its base in New York City, Boston, London and plans to expand to the West coast, the new, full-service WAX/The Quarry collaboration, which will be referred to as WAX in the US, will be led by Managing Partner Toni Lipari and Editor/ Partners Paul Watts, Stephen Jess and Bruce Townend. Regarding the motivation behind the Stateside merger, Lipari says, “We were looking for a strong partner overseas with a similar culture and level of talent who shared our creative sensibilities. “We considered ourselves lucky to hook up with The Quarry. Almost immediately, it was obvious we could create outstanding work together without sacrificing what makes each company unique.”
For the past 25 years, The Quarry has been editing award-winning commercials for some of the world’s best brands, agencies, and production companies. According to The Quarry Partner Watts, the timing was right to solidify a base in the States and WAX was the partner to help solidify its pivot across the pond. “The Quarry has been looking for a new way to bring their editorial talent to the attention of clients in the states,” he says. “While I have been active in the US over recent years, I’ve been convinced that more of my guys could make a splash here. When we met Toni and Steve at the end of last year, we saw a young hungry company making great strides, and it felt like a natural fit to join them in their adventure.
The U.S.-based WAX operation offers capabilities such as live-action production, editorial, telecine, VFX design and finishing. Alongside partners, Stephen Jess, Paul Watts and Bruce Townend, the collaboration will feature a stable of well-known artists/editors including Eddie Ringer, Jonnie Scarlett, Scot Crane, Jason Sager, Georgia Dodson, Adam Biskupski, Flaura Atkinson, Sylvie Landra, Owen Oppenheimer, and Mark Whelan. “With its now even larger pool of extraordinary talent, this partnership ultimately hopes to bring an elevated level of work from an increasingly diverse group of individuals, into a constantly changing and growing industry,” Lipari adds. “We feel that this new combined line up offers both strength and depth for all our clients.”