Fake Love, the Brooklyn-based, full-service experience company, promoted Senior Creative Director, Daniel Liss to Executive Creative Director. As senior creative director, filmmaker and technologist, Liss has spent the last year at Fake Love crafting compelling new experiences for clients such as Bell Labs, Equinox and more. In his new role, Liss will report directly to co-Founder and CCO, Layne Braunstein and he will be managing the Fake Love Creative Development team, overseeing the creative teams and everything they produce.
Daniel holds a B.A. in Cinema Studies from SUNY Binghamton and an M.P.S from NYU’s Interactive Telecommunications Program, where he returned to teach after graduation. Prior to joining Fake Love in 2017, Liss was VP Creative Director at Arnold Worldwide, bringing innovative technology-based storytelling solutions across the agency’s client roster. He also spent three years before Arnold Worldwide as Creative Director at New York-based media design firm, Local Projects, where he served as lead creative on engagements for BMW Guggenheim Lab, New York Botanical Garden, and Google Creative Lab. During this time, Daniel was able to help LP win the National Design Award.
Fake Love creates multi-sensory, holistic branded experiences for their clients, driven by emergent new media, data and design. They strategize, imagine and craft ambitious projects from front to back that are highly innovative and often scalable, for real life or virtual environments. Most recently, they partnered with parent company, The New York Times and BMW to produce an immersive augmented reality (AR) experience on the David Bowie’s Visual Legacy project (BMW is an official sponsor of ‘David Bowie is’—the first AR experience from an advertiser to live inside the NYT app for Android.)
Daniel Liss Bio
Daniel Liss joined Fake Love in 2017 as Senior Creative Director and was promoted to Executive Creative Director this year. Daniel works on a variety of projects throughout the company including Nokia Bell Labs and Equinox.
Prior to joining Fake Love, Daniel was VP Creative Director at Arnold Worldwide, bringing innovative technology-based storytelling solutions across the agency’s client roster. In 2013, Daniel founded S+7, an interactive and emerging technologies practice focusing on physical, web, mobile and filmmaking platforms. With Daniel at the helm, S+7 created content for clients such as Jacob Burns Film Center, the Tenement Museum, and Aperture Foundation. Before that, he was the Creative Director at New York-based media design firm, Local Projects, leading creative for BMW Guggenheim Lab, New York Botanical Garden. He was also Senior Interaction Designer for Simon Fuller’s 19 Entertainment and Creative Director at Yoxi, a social-innovation initiative.
As Director of Photography, he shot film and video around the world for National Geographic, Discovery Channel, MTV, and PBS, several small features, and did hundreds of interviews for Steven Spielberg¹s Survivors for the Shoah Foundation.