FCB Health Network President and CEO Dana Maiman announced today that Stacey Deziel has joined Solve(d), FCB Health Network’s data science, marketing analytics and media offering. Deziel will be overseeing HCP and DTC media strategy, planning and activation as executive vice president, media planning and activation. Benjamin Assor has also joined Solve(d) as director, media activation and will report into Deziel. The new team will infuse a consumer media perspective into the creative process by providing and consulting on media strategy, ultimately driving cross-channel communication within DTC and HCP media. The HCP team at Solve(d), which currently manages more than $100 million in billings, will also report to Deziel.
“Stacey and Ben bring to us their extremely impressive track records in big-brand, multidisciplinary planning, further demonstrating our commitment to harnessing the power of data and ultimately augmenting the Solve(d) team’s consumer and HCP media strategy offering,” said Maiman.
Deziel began working at FCB in 1994 and built both the direct marketing and digital media practices during her 14-year tenure. She returns to FCB from Dentsu Aegis Network (DAN), where she spent the last three years overseeing digital activation. Five years prior to DAN, she ran Mastercard integrated media and Pfizer digital media within Carat. Before joining Carat, Stacey served as managing director at MEC, where she oversaw three divisions of AT&T. Her previous pharma experience includes Pfizer, Merck, Alcon, GSK and BMS.
“I am delighted to return home to FCB after an 11-year absence. My new role sits squarely at the nexus of healthcare marketing at the world’s preeminent healthcare agency,” Deziel said. “Powered by the backbone data fueling business intelligence and robust measurement, we comprehensively bring nuanced DTC and HCP communications to life. There is a strong client desire to break down legacy silos between media and creative. By reintegrating consumer media, FCB Health Network is at the forefront of providing the full spectrum of services to clients.”
Assor joins Solve(d) after spending nearly his entire career within IPG Mediabrands’ agencies Universal McCann on Johnson & Johnson and Healix Global, leading media strategy across their client portfolio including AstraZeneca and Teva. Assor rejoined the IPG family after a brief engagement at W2O as managing director.
“My position within Solve(d) allows me to work with the phenomenal assets of IPG within healthcare, a category I’ve grown up in. I’m thrilled to be working within the iconic and respected FCB Health Network. Building upon its HCP media expertise and incorporating DTC media will really align overall marketing efforts to the benefit of our clients’ brands,” said Assor.
Solve(d) enables more seamless connectivity between data used for planning, execution and measurement. This results in improved communications effectiveness and delivered impact and efficiencies. Its diverse team of data visualizers, analysts and media specialists offer project, consulting and AOR services including marketing analytics, predictive modeling, media strategy, planning and buying, CRM strategy, data visualization, multidimensional segmentation, KOL/influencer identification mapping and more. For more information on Solve(d), visit https://www.solved.health/.
About FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 1,800 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Frankfurt, FCB Health Hampshire, FCB Health London, FCB Health New York, FCB Health Zurich, FCBCure, FCBVIO, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx, Studio Rx Productions and Trio. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its Area 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018. In 2019, Med Ad Newsnamed FCB Health Network “Network of the Year.”