Fetch, the global mobile-first agency, part of Dentsu Aegis Network, today announced it has been appointed digital AOR for AEG Presents, the live entertainment division of Los Angeles based AEG. The agency will oversee and manage all aspects of digital media channels, including paid search, paid social and programmatic display for AEG Presents owned tours, festivals, and venues in the United States. Fetch and AEG Presents will work together to develop a custom marketing solution to deliver cutting-edge analytics on performance.
"The Fetch team has proven it possesses the deep, mobile-first digital expertise, consumer understanding and nimble operations necessary to be a strategic partner that can deliver the desired scale we seek,” said Brooke Kain, Chief Digital Officer at AEG Presents. “We look forward to working with Fetch on our digital media strategy and implementation.”
“AEG Presents is a forward-looking, dynamic brand that is reinventing its media buying approach at scale by leveraging data and automating processes. Fetch’s performance-driven operations are going to be central to this business transformation, and the growth of their digital channels,” added James Connelly, CEO at Fetch. “We’re delighted to play this part in AEG Presents’ growth as they transform the concert promotion industry.”
Fetch recently opened its third U.S. office in Los Angeles led by Ruairi McGuckin, Managing Partner, West Coast. The company continues to build its client base, adding AEG Presents to a growing list of forward-thinking brands including Uber, Hulu, Apple and Facebook, among others. In addition, Fetch has expanded its digital capabilities to offer a wide array of digital offerings that help Fetch maintain its go-to, mobile-first stance.