Fetch, the global mobile-first agency and part of the Dentsu Aegis Network, announced today the opening of its Los Angeles office. After strong business growth at the New York and San Francisco offices, including adding Travelocity, GSN Games and Yelp to its client roster, the agency is expanding its leadership team by hiring Ruairi McGuckin to lead the new office as Managing Partner, West Coast.
McGuckin will oversee agency accounts for the Los Angeles based client roster, including the recently won Hulu. He will report directly to Guillaume Lelait, EVP, U.S. Managing Director.
“LA is a natural progression for Fetch. We have several clients in this market and it offers a wealth of access to talent and technology innovation – a critical component to continuing to grow our US presence,” said Lelait. “Our expansion into LA also speaks our move towards delivering mobile-first strategies to the growing entertainment economy coming out of that region and we believe Ruairi’s experience will allow us to tap into this and many other facets of the market to further enhance overall North American offering.”
Formerly Head of Account Strategy, Mobile at Criteo, McGuckin led a team supporting more than 30 accounts, working with brands including Expedia, Walmart, Netshoes and Blizzard Games. Additionally, his team pioneered Criteo’s Mobile Partner Program, an SDK extension program that speeds up onboarding times for advertisers. At Fetch, he will focus on expanding the agency’s West Coast presence into new verticals, further developing local market strategy.
“Fetch’s expertise is strategically aligned with the challenges and opportunities mobile advertisers face in today’s increasingly fragmented marketplace,” said McGuckin. “LA is ripe with brands who take a mobile-first approach, but may need help figuring out the best place to invest time and resources. I am thrilled to be leading Fetch’s brand expansion into this market and look forward to where we are headed as an industry.”
In addition to McGuckin’s appointment, the agency has made a series of senior hires across the US that will elevate Fetch’s world-class mobile strategies and solutions to brands and advertisers. Effective immediately, key new hires to the U.S. team include:
- Octavio Maron, appointed to U.S. Executive Creative Director:
Maron will be responsible for the overall direction, strength, profile, output, and distinction of the agency’s creative brand, which already boasts a reputation. He joins Fetch from Pontomobi (part of Dentsu Aegis Network Brazil), where he served as chief creative officer.
- Joshua Niederriter, appointed to Head of Programmatic:
Niederriter will be responsible for working at the intersection of media and data to ensure effective advertising for all clients. He joins Fetch with a strong programmatic and search operations background. Previously at AKQA, he pioneered leveraging audience segmentation in search and launched their programmatic solution.
- Natalie Robinson, appointed Account Director, New York:
Robinson will be the regional lead for Hotels.com North America, AOL and upcoming new business wins. Natalie joins Fetch from Essence, where she worked across a variety of Google products.
With offices in New York, San Francisco and Los Angeles, the U.S. is now the largest single market for Fetch.